Very true that better social network marketing focus/strategies will help. In their defense though, I would remind everyone that "If you build it, they will come" is exactly the strategy they have been focusing most of their efforts on and it works. If they expand distribution as quickly as they can afford to do, get sales to grow at a phenomenal pace, then they will have beautiful numbers to put into those financial reports we're all waiting to see. That's what's going to get the big money flowing into this stock, sales! I agree however, that if you're going to use social media for your primary advertising, then you should leverage it like pros. I think we're going to be fine, but it's tough to drive the pps up without those "beautiful numbers" for all to see. Like some here have pointed out, it's about risk, and the best way to reduce at least perceived risk in the eyes of those only willing to invest in good numbers from audited financials, is to give them good numbers from audited financials! The pps will take off like a rocket once the heavy hitters pick up the scent, and your investment will shoot out of the red and into the green and there'll be no looking back.
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