"Nowhere does it state Heddle is putting 200k a mo
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$200k/month is roughly consistent to the $4M Mr. Heddle loaned to PTOI divided by two years (about $167k/mo). There is a basis for saying that.
However the longs in general seem to have stars in their eyes at seeing Mr. Heddle loan that kind of money and they feel he's 'smart money' who has investors' interests aligned with his own. I'm sure that's part of the reason they swallow everything they're told by Mr. Heddle. If they spent any amount of time thinking about whether the story makes sense, they probably would come to a different conclusion.