The mission of ProActive Pet Products™ is to be
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Mission
The Company's mission is to maximize shareholder value to optimize opportunities in the pet product industry, not only by successfully marketing its products, but also by continuously identifying and developing new product opportunities in the growing pet product markets.
ProActive Pet Products™ and its products are positioned to become the category leader by (1) producing superior products at targeted prices, (2) by creating and commanding a majority-share utilization of its products in multiple segments in the pet industry, and (3) by consolidating products into an expanding profit opportunity for retailers, wholesalers, and distributors.
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