It's pretty much a sure bet speculation, but prior

It's pretty much a sure bet speculation, but prior to the feds crossing MJ off the no-no list, it's FAR more important to aggressively build the brand. Once they have global brand recognition and ever increasing brand loyalty, they'll be positioned beautifully to jump into the MMJ and RMJ markets. Maybe they will sooner, but they won't need to, and legal compliance will be super easy once the feds wave the GREEN flag! I have a feeling their growth will be huge just on the hemp infused bevs, to include those containing alcohol (soon hopefully). Once exposure to legal tangles has been removed by the feds, just imagine how much of a "shoe-in" the THC containing version will be in a drink called Rocky Mountain High that has a big ole leaf displayed proudly on the can!!! I know we'll see it at some point.