"That rate should improve to 1 in 20 as ULTRAFLIX
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much more content."
If Ultraflix load the content they say is coming, and if Ultraflix is able to stream release ahead of their competitors.
I would say at least 1/3 of those with a 4k tv will become users of Ultraflix. This will all happen pretty fast imo since we just may, around the holidays, have the most and best 4k content. Plus, once Ultraflix is loaded with content, I would expect them to begin serious mainstream advertising.
Explosion in revenue and profits will begin late September through the holidays. We shall see.