I don't think they're going to file CJ62. I think they will wait. I'm starting to get a clearer understanding of what they are doing at present. With Satchmo in progress and a test market in Chicago, they are now in 35 locations in the Big Easy. I do believe they will start to expand their market presence. Once expanded to a point where they can generate revenues and obtain a solid Q, is when I believe they will file. Cleaning up the late filing mess is going to be critical to any strong run, IMO, but penetrating the market and gaining market presence is also important. We can clearly see them branching out at present. Marketing is ongoing through SM and now the present event. I think they'll continue and move into other states as well. NY and the progressive east coast would be a coup for the company and allow for maximum exposure.
They certainly have a major opportunity here and by the looks of it, a lot of product to back up their intent. Layering SMS is a good first step and shows that they may be willing to go after additional distribution/dealership channels. This is all a good restart for HJOE. To keep momentum moving through the fall, I'd like to see them settle with this auditor, obtain a new one and provide news on the Korean front. If they can hit a couple of these milestones, a couple of pennies plus is not out of the question by EOY.
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