$CELH Revenue and Accounts Receivable Concentratio

$CELH Revenue and Accounts Receivable Concentration Risk

We'd be willing to bet that most investors who utilize the "hype and hope" model for investing never even bother to read public filings to assess the risks of the companies that they invest in.

Here's one that most likely has escaped the average $CELH investor:

As of March 31, 2015, over 2/3rds of CELH revenues and accounts receivable are concentrated with a single customer.

http://www.otcmarkets.com/financialReportView...;id=137718

The question then becomes if distribution is growing rapidly, why is there not more distribution diversification across many more customers?

The comparable numbers for the period ending March 31, 2014 actually show that there has been an almost 10% increase in the concentration of revenues from that one customer.

You would think that if distribution was growing, that number would be decreasing, not increasing.

Could it be that distribution is actually growing more slowly than many thought? Negative domestic revenue growth in Q1 2015 would seem to indicate that.