UPDATE: First-ever cannabis commercial to air on A
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Posted On: 07/20/2015 9:18:48 AM
UPDATE: First-ever cannabis commercial to air on American TV
8:25 am ET July 20, 2015 (MarketWatch)
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By Kathleen Burke, MarketWatch
Spot will be aired late Monday during 'Jimmy Kimmel Live' on ABC Denver affiliate
ABC's Denver affiliate, KMGH, will become the first television station to air an advertisement for a legal marijuana company on Monday night, marketing agency Cannabrand confirmed.
The spot, which will be an advertisement for cannabis-extract company Neos, will run at 10:35 p.m., before "Jimmy Kimmel Live." Neos is a client of Cannabrand.
Olivia Mannix, co-founder of Cannabrand, said the commercial follows state cannabis advertising regulations, which specifically prohibit images of marijuana and marketing to minors.
The Colorado Department of Revenue prohibits cannabis advertising that has a "high likelihood of reaching minors," thus television advertisements cannot run during programs where there is "reliable evidence" that more than 30% of the audience is under 21.
Mannix said Cannabrand analyzed Nielsen data to determine that 90% of the audience during that time slot is over 21.
She described the 15-second advertisement as "whimsical," displaying clips of Colorado scenery. The ad makes no mention of cannabis verbally or visually.
ABC is a unit of The Walt Disney Company (DIS).
-Kathleen Burke; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
July 20, 2015 08:25 ET (12:25 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
8:25 am ET July 20, 2015 (MarketWatch)
Share
By Kathleen Burke, MarketWatch
Spot will be aired late Monday during 'Jimmy Kimmel Live' on ABC Denver affiliate
ABC's Denver affiliate, KMGH, will become the first television station to air an advertisement for a legal marijuana company on Monday night, marketing agency Cannabrand confirmed.
The spot, which will be an advertisement for cannabis-extract company Neos, will run at 10:35 p.m., before "Jimmy Kimmel Live." Neos is a client of Cannabrand.
Olivia Mannix, co-founder of Cannabrand, said the commercial follows state cannabis advertising regulations, which specifically prohibit images of marijuana and marketing to minors.
The Colorado Department of Revenue prohibits cannabis advertising that has a "high likelihood of reaching minors," thus television advertisements cannot run during programs where there is "reliable evidence" that more than 30% of the audience is under 21.
Mannix said Cannabrand analyzed Nielsen data to determine that 90% of the audience during that time slot is over 21.
She described the 15-second advertisement as "whimsical," displaying clips of Colorado scenery. The ad makes no mention of cannabis verbally or visually.
ABC is a unit of The Walt Disney Company (DIS).
-Kathleen Burke; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
July 20, 2015 08:25 ET (12:25 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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