EDM is coming to ULTRAFLIX > Often referred as the
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The growth of the EDM music genre has been facilitated and heavily influenced by technology and the digital age and this is especially apparent in the EDM festival audience, which includes over 3.5 million people between the ages of 18-35. This clearly makes EDM fans the most marketable generation with the largest proportion of disposable income of any age group in history. The EDM genre and festival market are both a part of a global movement that is breaking boundaries across a variety of music platforms and igniting an entirely new level of direct investment specifically into the EDM music space.
Live Nation, which merged with Ticketmaster three years ago, is planning seventeen EDM shows throughout the U.S. and Europe this year with revenues according to Bloomberg BusinessWeek to exceed $1.68 BN.
EDMs rapid rise to the top of the charts enabled EDMS 10 highest paid DJs to generate a combined $115 million last year.