Good business is not just about making money. It

Good business is not just about making money. It is ALWAYS about knowing when, where, and how the money is made. Even gigantic businesses, like WalMart or McDonalds have systems in place to know (daily) where they are in relation to their business plans and goals. If THCZ cannot track less than one million dollars in sales accurately for a single quarter and deliver an UNaudited tally in a reasonable timeframe, it will not matter how popular the product is. The closer a company can keep its results to real time, the better off that company is. As THCZ adds products and distribution points, managing the sales process becomes more pivotal, not less. That is what allows targeted marketing and production of the most popular drinks at a given time, like the Holiday Season.

Timely financials is as much about letting investors know about HOW things are being managed as they are about the actual numbers. I, for one, do not worry about the day to day fluctuations of any stock I own. That is market risk and cannot be avoided. However, a September quarterly, at this early stage, would not bode well. It would mean that the financials of this stock will lag. All things being equal, I would prefer worse performance and timely financials, which allows me to compare results with similar investments in my portfolio and readjust as needed. That is how every serious investor I know does things. Late financials...no Bueno.