With clients such as TripAdvisor and Travelocity,

With clients such as TripAdvisor and Travelocity, Leonardo is the travel industry's trusted provider of technology solutions, which helps manage, syndicate and display visual content. With over 1.5 million visual media files (hotel images and video tours), Leonardo has been the leader in hotel media management and distribution for more than a decade, boasting the largest multi-channel marketing network in the industry. Management expects that through leveraging a relationship with Leonardo, Oveedia should be able to better position itself amongst the very best OTA's in the world, quickly growing its own visual media network and brand. The Company is expected to make a formal engagement with Leonardo now that Softon ITG has brought Oveedia to a near, ready to launch state.

"Many major milestones have been reached since I became CEO of PURE," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "However, as Softon nears Oveedia's completion and PURE moves to engage Leonardo, an entirely new milestone has been reached. And similar to our joining Sabre's $7 Billion Travel Network, joining Leonardo's network, should deliver a huge financial benefit to Oveedia."