MDHI News MDHI Launches Radio Ad Campaign and Pr

MDHI News MDHI Launches Radio Ad Campaign and Promotion for MotorBooster™ Fuel Saving Engine Catalyst with Plans on Retail Expansion

2012-04-18 09:00 ET - News Release

KING OF PRUSSIA, Pa., April 18, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), confirmed today that it has launched its radio promotion for the new MotorBooster™ fuel saving catalyst product. The new promotion began on Monday in Philadelphia, Columbia (SC), Greenville (SC), and Memphis, and on Tuesday in Sacramento. The limited time promotion allows consumers to go to the website, www.tryMotorBooster.com and use the promo code 'RADIO', to receive a free sample of ten (10) MotorBooster™ tablets. They can also opt to dial a toll-free number. There is a $5.95 fee for shipping and handling. Those outside of the reach of the ads can also participate by logging onto the website.

"This week we began by airing in five (5) cities. We will be expanding to five (5) additional cities next week. Rather than target 25 cities infrequently, we decided, at the advice of our promotional partner, to have maximum frequency to consumers by targeting the same number of ads to ten (10) cities," commented Paul Green, Vice President of Sales and Marketing.  "After our initial 1,000 samples are depleted, we will continue taking orders for the product at $19.95 a packet. Each packet will treat ten (10) tanks of fuel, offering a strong value proposition for consumers."

In a recent independent third-party dynamometer test, an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. 

Mr. Green continued, "In addition to radio, our plan is to move the MotorBooster™ advertising to many different advertising mediums, including television, as we believe this will ultimately be a very successful format. We have begun negotiations' with a well-accredited national ad agency that will help to market this product and enable us to focus on our core business.  Additionally, we believe this product will do well in both retail and specialty automotive stores. We are already in discussions with several retailers that have expressed interest in the product. We are very pleased to have added the MotorBooster™ product to our Company product portfolio and look forward to moving into full revenue production with MotorBooster™, in tandem with the MediPendant™,   as we believe the MotorBooster™ product holds significant revenue and earnings possibilities consider the rising price of fuel."