I'm with you on that. Too little A-list content, a
Post# of 2009
Alchemy may bring some quality movies. Millennium isn't that great at first sight (if ever they get on UF). More quantity than quality.
But I guess it all depends on the rental price. Will people pay twice as much for a film upscaled by Ultraflix, than a HD from Amazon upscaled by the TV set ? There must be a significant visible quality difference to warrant that. I doubt that UF will become a household name. Not saying it will go nowhere, if they get their act together.