Yes 4K is coming on strong. I think in two years or less the only place one will be able to buy a 1080 TV is a garage sale. I believe NTEK knows exactly what their doing timing wise. NTEK seems to be letting people with 4K TVS know their there but the big push to let the whole world know isn't here yet. When that time comes and the big campaign to get the word out to everyone happens. The pps will correct quite nicely I believe. If not I'll have a nice tax write off for many years to come.