LegacyXChange Hosting Players Penthouse Lounge, Be
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BOCA RATON, FL / ACCESSWIRE / June 11, 2015 / True2Beauty, Inc. (OTC Pink: TRTB) (TRTB), the company that plans to launch an online retailing platform through its subsidiary, LegacyXChange, Inc. and the National Basketball Retired Players Association (also known as "NBRPA" are pleased to announce LegacyXChange will be hosting the Players Penthouse Lounge in the New York, New York Hotel from July 13-15 at the NBRPA National meeting, known as the Legends World Sports Conference. The lounge will provide players and their family and friends a place to mingle, enjoy food and cocktails, and give them their first look at the LegacyXChange platform and anti-counterfeit technology.
This is the first stage of LegacyXChange's planned launch to sign up athletes that will be participating in a game-changing program that will offer collectibles "marked" with rare earth minerals that cannot be counterfeited, giving athletes full control over their brand, while providing fans the safety of knowing 100% that these collectibles are real. The NBRPA anticipates that many of the 100+ retired players who visit the lounge will be signing up to participate in selling on LegacyXChange. Athletes will be assisted by LegacyXChange staff to gather their professional information to be used in their storefronts on the site, as well as having each athlete begin signing collectibles with our SignaSure pen containing rare earth minerals. We also anticipate representatives from Rouse Social will be on hand to help each athlete utilize state-of-industry social media tools to reach their fan base.
"This is the start of a magical moment for LegacyXChange, after working on building out the platform for the past 6 months, and creating business relationships with numerous stakeholders in the world of sports. We are now ready to begin the process of building a large network of athletes that will participate in offering collectibles that are 100% assured as authentic, forever," states Bill Bollander, CEO. "The NBRPA has been a valued partner and our ongoing relationship as a preferred memorabilia partner provides us the credibility to now start engaging the other national sports franchises in America," further stated by Mr. Bollander.
"From the NBRPA's viewpoint, LegacyXChange is the perfect partner to create value for our members, many of whom have not been able to manage their brands as the market has been flooded with counterfeit merchandise," states Paul Corliss, Director of Communications. Mr. Corliss added, "This is a great opportunity for former pro basketball stars to earn revenue and assure their fans that everything they purchase can be 100% authenticated with LegacyXChange's cutting-edge technology."
The NBRPA will reach out to all of its 700+ members and assist LegacyXChange in engaging their members in taking advantage of technological advances that can protect their brands. Furthermore, one of LegacyXChange's senior management will participate as a speaker in a 90-minute Entrepreneur's Summit during the NBRPA annual meeting.