Ya, I get where you're coming from. I expect that

Ya, I get where you're coming from. I expect that when the apps are updated to include 4k Ultraflix will be on there and more prominently placed. That would only make since for the manufacturer to provide easy access to the very thing they're trying to sell. Either way, what does someone who gets a 4k TV often do? Search the interent "where to find 4k content?" Then we're all over the place