The only reason the stock price is low is because
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Once the sales numbers come out, the stock price will rocket upward again, like it has done several times in the past.
THCZ is not worried about trying to keep investors excited via publishing news every few days. Instead they are focusing on building investor's wealth by building their product and their brand and reporting strong sales results at the end of the quarter. They have their mind set on the future and growing from quarter to quarter, rather than being worried about daily fluctuations in stock price due to investor sentiment.
The important individuals running the company have large quantities of THCZ stock, as well as the individuals responsible for the marketing and advertising as sales. They have a lot on the line, so they are motivated to move THCZ stock in a positive direction. I am sure that 20% drops in the stock price are quite painful for those individuals, and that they are doing everything possible to recover from drops like that and to push the stock to higher highs as the year moves on.
All of the trends for THCZ are still pointing in a positive, upward direction, except for the stock price, which is currently being determined by superficial investor emotions rather than the concrete facts. The facts still line up with strong sales growth, strong marketing/advertising growth, and a strong devotion from RMH fans. The future is still very bright, and it will shine even more once the quarterly reports are released.