3 phases of rollout Time-table - June, August and
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The company also told investors that it’s prepping the first iteration of Oveedia, a full-service online hospitality booking engine under development, for a soft launch. With plans to complete its arrangement with Sabre before the end of this month, PURE will have immediate access to an additional 125,000 hotels, 400 airlines, 16 cruise lines and over 25 car rental selections from which the company can begin generating immediate revenues. This relationship with Sabre will enable PURE to begin mass marketing Oveedia; expanding its visibility to the broader global market, prior to launching the 2nd phase roll-out of its region specific OTA. By the time the company begins aggressively positioning Central America and Caribbean travel destinations, “Oveedia will already be heavily indexed and recognized as a competing OTA,” continued Mr. Pereira.
“We expect that by mid-August, Oveedia will be into its second phase of the roll out, with the third phase being completed sometime in December. Revenues from OTA operations can potentially begin to occur as early as June. And having already signed on properties to Oveedia, such as Tango Mar Beachfront Boutique Hotel & Villas, our OTA can hit the ground running; immediately featuring properties from within our Central American-Caribbean focus.”
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