Guitammer Co (GTMM) 0.0600 $GTMM
Guitammer Raises $500,000 in Series A Preferred Stock
Marketwired - Mon May 11, 3:04PM CDT
The Guitammer Company (OTCQB: GTMM), the leader in haptic-tactile broadcast technology and creator of the award-winning line of ButtKicker(R)-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it had sold in a private offering to three accredited investors that are existing shareholders a total of 50,000 shares of its Series A Preferred Stock for $10 per share. Total proceeds to the Company were $500,000 and the use of funds is for inventory and general corporate purposes.
The Guitammer Company Announces 2014 Financial Results
ACCESSWIRE - Fri Mar 13, 4:27PM CDT
Pivot to Broadcast Technology Deployment Accelerates with Silicon Valley Launch
Haptic Technology Advances Fuel Growth of Virtual and Augmented Reality
ACCESSWIRE - Fri Feb 13, 10:16AM CST
WHITEFISH, MT / ACCESSWIRE / February 13, 2015 / A central tenet and goal of virtual reality is "presence". In order to achieve and maintain immersion in an alternate reality, that reality has to provide sensory inputs that mimic as closely as possible the inputs provided by our natural reality. Headsets, such as Facebook's (NASDAQ: FB) Oculus VR and Samsung's Gear VR, provide the visual input. Advanced audio systems employ spatial sound technology to place the user in a realistic aural setting. The next big step, and it is happening as we speak, is to provide haptic and tactile inputs - the sense of touch, movement and force.
FB: 80.88 (+0.46), DIS: 110.33 (+0.03), MSFT: 48.01 (-0.28), AAPL: 130.19 (+1.42)
The Convergence of Virtual Reality and Live Sports
ACCESSWIRE - Wed Jan 28, 8:54AM CST
WHITEFISH, MT / ACCESSWIRE / January 28, 2015 / GoPro (NASDAQ: GPRO) last week announced a partnership with the National Hockey League (NHL) to provide hockey fans never-before-seen perspectives of the game, including the use of cameras worn by players and officials. The company also is in partnership with Vislink to provide real-time, on-athlete video perspectives for live broadcasts. Similarly, since the end of November 2014, the Guitammer Company (OTC: GTMM) has been partnering with the San Jose Sharks and Comcast SportsNet California (CSNCA) to broadcast this year's Sharks home games in '4D', utilizing sensors on the boards to broadcast real-time the feel and bone jarring impacts as the NHL players crash each other into the boards for the viewers at home to experience. These developments constitute a compelling step forward in the broadcast of live sports, and it might be worth looking at where this is headed.
GPRO: 51.13 (+1.04), FB: 80.88 (+0.46), MSFT: 48.01 (-0.28)
Companies to Watch in Immersive Entertainment
ACCESSWIRE - Thu Jan 22, 9:05AM CST
WHITEFISH, MT / ACCESSWIRE / January 22, 2015 / Immersive entertainment, virtual reality, 4D movies... these are some of the buzzwords that have been inserted into our cultural conversation by various technological advancements over the last few years. Facebook (NASDAQ: FB) purchased Oculus Rift for $2 billion, highlighting the value of technologies advancing in the space. The newest demo version of Oculus Rift, called Crescent Bay, was a huge hit at this year's Consumer Electronics Show (CES). We'll leave you to your own Internet searches, but a perusal of the articles written about this demo indicates that consumers absolutely love what they can experience currently and are only looking forward to further enhancements and, of course, commercial availability.
GPRO: 51.13 (+1.04), FB: 80.88 (+0.46)
Innovations in Haptic-Tactile Technology
ACCESSWIRE - Fri Dec 19, 2:00PM CST
WHITEFISH, MT / ACCESSWIRE / December 19, 2014 / The unmistakable oscillation of a V8 engine, the thump of a parent's car door that sends teenagers scrambling from headphones to homework or the shuddering yoke of an airplane in distress, the power of a touch, even a tiny vibration, to thrill and communicate vital information is limitless. Alexander Graham Bell understood this when he gave balloons to deaf children playing in the streets of the 1800's. Holding them close, the balloons amplified the vibrations of oncoming carriages, alerting the children and saving lives. Today a palpable stampede of innovative companies are mining the vast potential of this tactile communication, harnessing force, vibration and motion and delivering it to users in increasingly entertaining and important ways in a fast moving field known as haptic or haptic-tactile technology, "the technology of touch or feeling."
IMMR: 11.83 (+0.15), NOK: 6.96 (+0.06)
Guitammer Revolutionizing Live Sports Broadcasts, Right On Schedule
ACCESSWIRE - Thu Nov 20, 12:10PM CST
WHITEFISH, MT / ACCESSWIRE / November 20, 2014 / We have been following The Guitammer Company (OTC: GTMM) over the past couple of years, writing about the company's transition from selling transducer hardware to licensing its haptic-tactile broadcast technology. If Guitammer is able to successfully navigate this transition, the market potential and outlook for the company change from 'nice little niche hardware manufacturer' to 'this is how live sports are broadcast.' It is quite a leap. As is the case with many smaller public companies that reach for the stars, the tendency for investors is to take a wait-and-see approach. The plan sounds good, but until there is solid evidence that the plan is actually being carried out, many people are going to wait to see before they jump in.
NHL's San Jose Sharks and Comcast SportsNet CA Begin Broadcasting in "4D"
ACCESSWIRE - Thu Nov 20, 9:27AM CST
WHITEFISH, MT / ACCESSWIRE / November 20, 2014 / In a compelling TED Talk, former NFL punter Chris Kluwe talks about virtual and augmented reality technologies and the near-term revolution in sports viewing. He states that he constantly hears from fans wanting to experience, as closely as possible, what athletes experience in competition. How can the consumers immerse themselves in that world as if they are playing the games? The Guitammer Company (OTC: GTMM) may have part of the solution, and a recently announced deal to televise hockey games live with the company's 4D Sports broadcast technology could be a tipping point.
GOOG: 532.30 (-1.55), CMCSA: 56.97 (+0.33)
San Jose Sharks and Comcast SportsNet California to Debut Guitammer's "4D Sports" Broadcast Technology
PR Newswire - Mon Nov 17, 7:00AM CST
The San Jose Sharks, Comcast SportsNet California and The Guitammer Company announced today that they have entered into a pilot partnership program bringing the newest sports technology to Northern California.
The Guitammer Company Announces Third Quarter 2014 Results
ACCESSWIRE - Fri Nov 14, 2:45PM CST
Pivot to Broadcast Technology Deployment Accelerates with Silicon Valley Launch - More than 900 "4D powered by ButtKicker" Cinema Seats Added in the US and China
Innovative Technologies That Are Revolutionizing Spectator Sports
ACCESSWIRE - Tue Oct 28, 8:52AM CDT
Whitefish, MT / ACCESSWIRE / October 28, 2014 / IBM (NYSE: IBM) foresees the end of spectator sports as we know it. No, the company does not envision that people will actually lose interest in consuming sports for entertainment. Rather, the company sees a day where the explosion of virtual and augmented reality technology gives fans a "visceral, on-the-court feel for the game." In partnership with Tennis Australia, IBM demonstrated a taste of things to come at this year's Australian Open. The company set up a virtual arena and gave people the chance to try to return serves with the help of advanced real-time data and Facebook's (NASDAQ: FB) Oculus Rift headsets. Fans tried to virtually return serves that had happened just moments before on the courts, then were given data that might help them be more successful on the second try. Over 10,000 fans gave this simulation a whirl on site, with over 52,000 fans trying it out remotely via a desktop version.
GPRO: 51.13 (+1.04), IBM: 173.06 (-0.20), FB: 80.88 (+0.46), GOOG: 532.30 (-1.55)
Profiting from Virtual Reality and Immersive Technologies
ACCESSWIRE - Wed Oct 08, 10:24AM CDT
WHITEFISH, MT / October 8, 2014 / Investors can often benefit from identifying emerging cultural trends and staking positions in companies on the leading edges of those trends. The Consumer Electronics Association (CEA) recently released its annual 5 Technology Trends to Watch for 2015. The report highlights, among other things, the movement toward more immersive entertainment, predicting that "within the next three years technology advancements will come together that result in entertainment experiences so vivid and immersive, movies and games will completely engulf our senses." The rapid development of new immersive technologies for watching television and playing video games may very well provide savvy investors above average returns, especially if they are able to spot and take early advantage of these trends. The CEA report helpfully identifies some companies pushing this envelope, some very well known and others a bit more under the radar.
ATVI: 25.42 (unch), FB: 80.88 (+0.46), SNE: 32.45 (-0.29)
How to Invest in 4D Cinema
ACCESSWIRE - Fri Sep 26, 10:41AM CDT
Whitefish, MT / September 26, 2014 / Aldous Huxley's Brave New World, published in 1932, foresaw many developments of the Industrial Revolution. Though products like sex-hormone chewing gum have not yet come to pass, one of the central features of the book is currently coming to fruition. 4D cinema is the modern-day realization of Huxley's "feelies," movies that provide an immersive, multi-sensory experience beyond simple audio and video. Emerging technologies are stimulating the senses like never before and there are a few ways that people can invest in this trend toward a more immersive viewing experience.
DLB: 39.74 (+0.18), AMC: 29.90 (+0.79), RGC: 21.27 (+0.24)
Guitammer Continues to Expand Its US Cinema Footprint with Seventh AMC Prime Theatre
ACCESSWIRE - Thu Sep 18, 2:00PM CDT
WESTERVILLE, OH / ACCESSWIRE / September 18, 2014 / The Guitammer Company (OTCQB: GTMM), a leader in tactile and haptic broadcast technology and creator of the award-winning line of ButtKicker(R)-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today the seventh AMC Prime theatre - AMC Empire 25 - in midtown Manhattan has opened and features ButtKicker(R) transducers in all 235 seats.
Guitammer Enhances the Next Generation of Television
ACCESSWIRE - Mon Sep 15, 10:16AM CDT
WHITEFISH, MT / September 15, 2014 / Most people today have a smartphone or a tablet on them at all times. People are checking them in the bathroom, at the dinner table, walking down the street, while watching television, etc.; it is a veritable addiction. So has the market hit critical mass? That depends on perspective. Emerging markets still have room for growth. Stateside, not only are there still many people without a smartphone or tablet, but current users are not afraid to open their wallets and buy the newest models when they hit the markets. Consider that Apple's (NASDAQ: AAPL) iPhone 6, which is slated to be shipped later this week, is forecast by venerable Apple analyst Amit Daryanani of RBC Capital Markets to generate sales of about 65 million units by the end of the year, making it the biggest launch ever for an Apple product.
NFLX: 617.87 (+4.62), AMZN: 425.24 (-0.76), TWC: 157.51 (+1.07), VZ: 49.60 (-0.19), AAPL: 130.19 (+1.42)
Personal Virtual Reality and Live Sports
ACCESSWIRE - Thu Sep 04, 9:21AM CDT
WHITEFISH, MT / September 4, 2014 / The personalized, wearable, immersive digital revolution is upon us. From fitness-sensing shirts to smart watches to virtual reality headsets, companies are finding newer and better ways to satisfy the consumers' desire for personalized, on-demand, real world information and even virtual reality. Google Inc. (NASDAQ: GOOG) is leading the charge in some ways with Google Glass and the Android Wear operating system, and many companies are developing applications based on Google's technology that expand the reach and capabilities of these pioneering systems. Facebook Inc.'s (NASDAQ: FB) recent $2 billion Oculus Rift acquisition gives an indication of the value placed on emerging technologies in the space. In a parallel, related (and likely to converge) world, the NFL is partnering with Zebra Technologies (NASDAQ: ZBRA) to outfit players with RFID sensors on their shoulder pads to collect data from games and to be used as part of a "second screen" way to enhance the fans' experience.
ZBRA: 109.74 (+0.25), FB: 80.88 (+0.46), GOOGL: 546.67 (+0.18), VZ: 49.60 (-0.19), GOOG: 532.30 (-1.55)
Trends in Sports Broadcast - More, Personalized Information
ACCESSWIRE - Tue Aug 19, 9:16AM CDT
WHITEFISH, MT / August 19, 2014 / If you follow sports, you have seen that sports teams are gathering data about how their athletes move, how far they run, what positions they gravitate toward, how their body responds to stress, etc. The data can be gathered by cameras and software, as is the case with the National Basketball Association's SportVU system. Or it can be gathered by wearables, sensors that transmit information from the athletes' bodies to receivers that record the data, as is the case with Major League Soccer's agreement with Adidas AG (OTC: ADDYY). According to an article in USA Today, the National Football League is having all players wear two sensors for the first time this year, a step that was written into the collective-bargaining agreement in 2011. The league is partnering with Zebra Technologies (NASDAQ: ZBRA) and will install receivers in 17 stadiums this year, on the way to covering every game in every stadium. There is a lot to be learned, and teams apply the knowledge to optimize training schedules, create the most effective game plans and make sound financial decisions based on performance.
ZBRA: 109.74 (+0.25), CMCSA: 56.97 (+0.33), VZ: 49.60 (-0.19)
Guitammer Raises $500,000 in Series A Preferred Stock
Marketwired - Mon May 11, 3:04PM CDT
The Guitammer Company (OTCQB: GTMM), the leader in haptic-tactile broadcast technology and creator of the award-winning line of ButtKicker(R)-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it had sold in a private offering to three accredited investors that are existing shareholders a total of 50,000 shares of its Series A Preferred Stock for $10 per share. Total proceeds to the Company were $500,000 and the use of funds is for inventory and general corporate purposes.
The Guitammer Company Announces 2014 Financial Results
ACCESSWIRE - Fri Mar 13, 4:27PM CDT
Pivot to Broadcast Technology Deployment Accelerates with Silicon Valley Launch
Haptic Technology Advances Fuel Growth of Virtual and Augmented Reality
ACCESSWIRE - Fri Feb 13, 10:16AM CST
WHITEFISH, MT / ACCESSWIRE / February 13, 2015 / A central tenet and goal of virtual reality is "presence". In order to achieve and maintain immersion in an alternate reality, that reality has to provide sensory inputs that mimic as closely as possible the inputs provided by our natural reality. Headsets, such as Facebook's (NASDAQ: FB) Oculus VR and Samsung's Gear VR, provide the visual input. Advanced audio systems employ spatial sound technology to place the user in a realistic aural setting. The next big step, and it is happening as we speak, is to provide haptic and tactile inputs - the sense of touch, movement and force.
FB: 80.88 (+0.46), DIS: 110.33 (+0.03), MSFT: 48.01 (-0.28), AAPL: 130.19 (+1.42)
The Convergence of Virtual Reality and Live Sports
ACCESSWIRE - Wed Jan 28, 8:54AM CST
WHITEFISH, MT / ACCESSWIRE / January 28, 2015 / GoPro (NASDAQ: GPRO) last week announced a partnership with the National Hockey League (NHL) to provide hockey fans never-before-seen perspectives of the game, including the use of cameras worn by players and officials. The company also is in partnership with Vislink to provide real-time, on-athlete video perspectives for live broadcasts. Similarly, since the end of November 2014, the Guitammer Company (OTC: GTMM) has been partnering with the San Jose Sharks and Comcast SportsNet California (CSNCA) to broadcast this year's Sharks home games in '4D', utilizing sensors on the boards to broadcast real-time the feel and bone jarring impacts as the NHL players crash each other into the boards for the viewers at home to experience. These developments constitute a compelling step forward in the broadcast of live sports, and it might be worth looking at where this is headed.
GPRO: 51.13 (+1.04), FB: 80.88 (+0.46), MSFT: 48.01 (-0.28)
Companies to Watch in Immersive Entertainment
ACCESSWIRE - Thu Jan 22, 9:05AM CST
WHITEFISH, MT / ACCESSWIRE / January 22, 2015 / Immersive entertainment, virtual reality, 4D movies... these are some of the buzzwords that have been inserted into our cultural conversation by various technological advancements over the last few years. Facebook (NASDAQ: FB) purchased Oculus Rift for $2 billion, highlighting the value of technologies advancing in the space. The newest demo version of Oculus Rift, called Crescent Bay, was a huge hit at this year's Consumer Electronics Show (CES). We'll leave you to your own Internet searches, but a perusal of the articles written about this demo indicates that consumers absolutely love what they can experience currently and are only looking forward to further enhancements and, of course, commercial availability.
GPRO: 51.13 (+1.04), FB: 80.88 (+0.46)
Innovations in Haptic-Tactile Technology
ACCESSWIRE - Fri Dec 19, 2:00PM CST
WHITEFISH, MT / ACCESSWIRE / December 19, 2014 / The unmistakable oscillation of a V8 engine, the thump of a parent's car door that sends teenagers scrambling from headphones to homework or the shuddering yoke of an airplane in distress, the power of a touch, even a tiny vibration, to thrill and communicate vital information is limitless. Alexander Graham Bell understood this when he gave balloons to deaf children playing in the streets of the 1800's. Holding them close, the balloons amplified the vibrations of oncoming carriages, alerting the children and saving lives. Today a palpable stampede of innovative companies are mining the vast potential of this tactile communication, harnessing force, vibration and motion and delivering it to users in increasingly entertaining and important ways in a fast moving field known as haptic or haptic-tactile technology, "the technology of touch or feeling."
IMMR: 11.83 (+0.15), NOK: 6.96 (+0.06)
Guitammer Revolutionizing Live Sports Broadcasts, Right On Schedule
ACCESSWIRE - Thu Nov 20, 12:10PM CST
WHITEFISH, MT / ACCESSWIRE / November 20, 2014 / We have been following The Guitammer Company (OTC: GTMM) over the past couple of years, writing about the company's transition from selling transducer hardware to licensing its haptic-tactile broadcast technology. If Guitammer is able to successfully navigate this transition, the market potential and outlook for the company change from 'nice little niche hardware manufacturer' to 'this is how live sports are broadcast.' It is quite a leap. As is the case with many smaller public companies that reach for the stars, the tendency for investors is to take a wait-and-see approach. The plan sounds good, but until there is solid evidence that the plan is actually being carried out, many people are going to wait to see before they jump in.
NHL's San Jose Sharks and Comcast SportsNet CA Begin Broadcasting in "4D"
ACCESSWIRE - Thu Nov 20, 9:27AM CST
WHITEFISH, MT / ACCESSWIRE / November 20, 2014 / In a compelling TED Talk, former NFL punter Chris Kluwe talks about virtual and augmented reality technologies and the near-term revolution in sports viewing. He states that he constantly hears from fans wanting to experience, as closely as possible, what athletes experience in competition. How can the consumers immerse themselves in that world as if they are playing the games? The Guitammer Company (OTC: GTMM) may have part of the solution, and a recently announced deal to televise hockey games live with the company's 4D Sports broadcast technology could be a tipping point.
GOOG: 532.30 (-1.55), CMCSA: 56.97 (+0.33)
San Jose Sharks and Comcast SportsNet California to Debut Guitammer's "4D Sports" Broadcast Technology
PR Newswire - Mon Nov 17, 7:00AM CST
The San Jose Sharks, Comcast SportsNet California and The Guitammer Company announced today that they have entered into a pilot partnership program bringing the newest sports technology to Northern California.
The Guitammer Company Announces Third Quarter 2014 Results
ACCESSWIRE - Fri Nov 14, 2:45PM CST
Pivot to Broadcast Technology Deployment Accelerates with Silicon Valley Launch - More than 900 "4D powered by ButtKicker" Cinema Seats Added in the US and China
Innovative Technologies That Are Revolutionizing Spectator Sports
ACCESSWIRE - Tue Oct 28, 8:52AM CDT
Whitefish, MT / ACCESSWIRE / October 28, 2014 / IBM (NYSE: IBM) foresees the end of spectator sports as we know it. No, the company does not envision that people will actually lose interest in consuming sports for entertainment. Rather, the company sees a day where the explosion of virtual and augmented reality technology gives fans a "visceral, on-the-court feel for the game." In partnership with Tennis Australia, IBM demonstrated a taste of things to come at this year's Australian Open. The company set up a virtual arena and gave people the chance to try to return serves with the help of advanced real-time data and Facebook's (NASDAQ: FB) Oculus Rift headsets. Fans tried to virtually return serves that had happened just moments before on the courts, then were given data that might help them be more successful on the second try. Over 10,000 fans gave this simulation a whirl on site, with over 52,000 fans trying it out remotely via a desktop version.
GPRO: 51.13 (+1.04), IBM: 173.06 (-0.20), FB: 80.88 (+0.46), GOOG: 532.30 (-1.55)
Profiting from Virtual Reality and Immersive Technologies
ACCESSWIRE - Wed Oct 08, 10:24AM CDT
WHITEFISH, MT / October 8, 2014 / Investors can often benefit from identifying emerging cultural trends and staking positions in companies on the leading edges of those trends. The Consumer Electronics Association (CEA) recently released its annual 5 Technology Trends to Watch for 2015. The report highlights, among other things, the movement toward more immersive entertainment, predicting that "within the next three years technology advancements will come together that result in entertainment experiences so vivid and immersive, movies and games will completely engulf our senses." The rapid development of new immersive technologies for watching television and playing video games may very well provide savvy investors above average returns, especially if they are able to spot and take early advantage of these trends. The CEA report helpfully identifies some companies pushing this envelope, some very well known and others a bit more under the radar.
ATVI: 25.42 (unch), FB: 80.88 (+0.46), SNE: 32.45 (-0.29)
How to Invest in 4D Cinema
ACCESSWIRE - Fri Sep 26, 10:41AM CDT
Whitefish, MT / September 26, 2014 / Aldous Huxley's Brave New World, published in 1932, foresaw many developments of the Industrial Revolution. Though products like sex-hormone chewing gum have not yet come to pass, one of the central features of the book is currently coming to fruition. 4D cinema is the modern-day realization of Huxley's "feelies," movies that provide an immersive, multi-sensory experience beyond simple audio and video. Emerging technologies are stimulating the senses like never before and there are a few ways that people can invest in this trend toward a more immersive viewing experience.
DLB: 39.74 (+0.18), AMC: 29.90 (+0.79), RGC: 21.27 (+0.24)
Guitammer Continues to Expand Its US Cinema Footprint with Seventh AMC Prime Theatre
ACCESSWIRE - Thu Sep 18, 2:00PM CDT
WESTERVILLE, OH / ACCESSWIRE / September 18, 2014 / The Guitammer Company (OTCQB: GTMM), a leader in tactile and haptic broadcast technology and creator of the award-winning line of ButtKicker(R)-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today the seventh AMC Prime theatre - AMC Empire 25 - in midtown Manhattan has opened and features ButtKicker(R) transducers in all 235 seats.
Guitammer Enhances the Next Generation of Television
ACCESSWIRE - Mon Sep 15, 10:16AM CDT
WHITEFISH, MT / September 15, 2014 / Most people today have a smartphone or a tablet on them at all times. People are checking them in the bathroom, at the dinner table, walking down the street, while watching television, etc.; it is a veritable addiction. So has the market hit critical mass? That depends on perspective. Emerging markets still have room for growth. Stateside, not only are there still many people without a smartphone or tablet, but current users are not afraid to open their wallets and buy the newest models when they hit the markets. Consider that Apple's (NASDAQ: AAPL) iPhone 6, which is slated to be shipped later this week, is forecast by venerable Apple analyst Amit Daryanani of RBC Capital Markets to generate sales of about 65 million units by the end of the year, making it the biggest launch ever for an Apple product.
NFLX: 617.87 (+4.62), AMZN: 425.24 (-0.76), TWC: 157.51 (+1.07), VZ: 49.60 (-0.19), AAPL: 130.19 (+1.42)
Personal Virtual Reality and Live Sports
ACCESSWIRE - Thu Sep 04, 9:21AM CDT
WHITEFISH, MT / September 4, 2014 / The personalized, wearable, immersive digital revolution is upon us. From fitness-sensing shirts to smart watches to virtual reality headsets, companies are finding newer and better ways to satisfy the consumers' desire for personalized, on-demand, real world information and even virtual reality. Google Inc. (NASDAQ: GOOG) is leading the charge in some ways with Google Glass and the Android Wear operating system, and many companies are developing applications based on Google's technology that expand the reach and capabilities of these pioneering systems. Facebook Inc.'s (NASDAQ: FB) recent $2 billion Oculus Rift acquisition gives an indication of the value placed on emerging technologies in the space. In a parallel, related (and likely to converge) world, the NFL is partnering with Zebra Technologies (NASDAQ: ZBRA) to outfit players with RFID sensors on their shoulder pads to collect data from games and to be used as part of a "second screen" way to enhance the fans' experience.
ZBRA: 109.74 (+0.25), FB: 80.88 (+0.46), GOOGL: 546.67 (+0.18), VZ: 49.60 (-0.19), GOOG: 532.30 (-1.55)
Trends in Sports Broadcast - More, Personalized Information
ACCESSWIRE - Tue Aug 19, 9:16AM CDT
WHITEFISH, MT / August 19, 2014 / If you follow sports, you have seen that sports teams are gathering data about how their athletes move, how far they run, what positions they gravitate toward, how their body responds to stress, etc. The data can be gathered by cameras and software, as is the case with the National Basketball Association's SportVU system. Or it can be gathered by wearables, sensors that transmit information from the athletes' bodies to receivers that record the data, as is the case with Major League Soccer's agreement with Adidas AG (OTC: ADDYY). According to an article in USA Today, the National Football League is having all players wear two sensors for the first time this year, a step that was written into the collective-bargaining agreement in 2011. The league is partnering with Zebra Technologies (NASDAQ: ZBRA) and will install receivers in 17 stadiums this year, on the way to covering every game in every stadium. There is a lot to be learned, and teams apply the knowledge to optimize training schedules, create the most effective game plans and make sound financial decisions based on performance.
ZBRA: 109.74 (+0.25), CMCSA: 56.97 (+0.33), VZ: 49.60 (-0.19)
