The freewheeling culture allows Mateshitz and Red
Post# of 75010
Posted On: 05/16/2015 11:37:35 AM
The freewheeling culture allows Mateshitz and Red Bull to attract quirky people who have interesting ideas about taking the brand and the company forward. Harry Drnec, a former CEO of Red Bull’s U.K. operations was a fighter pilot during the Vietnam War and was credited with the spectacular rise of Mexico’s Sol beer in the intensely competitive premium-beer segment in London.
While leading Red Bull (U.K.), Drnec implemented innovative strategies especially in distribution focusing efforts on non-conventional garage forecourts, convenience stores and nightclubs and growing sales from 6 million cans in 1996 to 300 million cans in 2006.
While leading Red Bull (U.K.), Drnec implemented innovative strategies especially in distribution focusing efforts on non-conventional garage forecourts, convenience stores and nightclubs and growing sales from 6 million cans in 1996 to 300 million cans in 2006.
(0)
(0)Rocky Mountain High Brands, Inc. (RMHB) Stock Research Links
BiggestJimmy
Scroll down for more posts ▼