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Posted On: 05/15/2015 12:28:08 PM
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Introducing autoplay video, a product that has been delayed multiple times (though Facebook won’t talk about it) is potentially one of the biggest changes the site will ever undergo. And handing this new video format to advertisers is an even weightier decision.
Focused on collaborative mobile application development,
UpLink.to has revolutionized the app industry by providing seamless communications applications that automate the process of sharing and transferring images and videos over the internet.
The Flagship products PhotoUpLink and VideoUpLink use proprietary technology to completely automate the process of transferring content from your mobile device to a variety of destinations including web pages, social media sites, and photo catalog sites.
In fact, some advertisers have been frustrated with Facebook’s video delays, as big movie and auto brands had hoped to employ them as part of key launches this fall.
Facebook is tip-toeing into a potentially disruptive new digital advertising medium. If users accept autoplay video—not just for friends’ pet videos but for the likes of Pepsi and Crest spots—then marketers get a prime-time ad placement in what COO Sheryl Sandberg calls Super Bowl-sized audiences, daily. “Any time there is a new ad product on a platform the size of Facebook you would be shortsighted not to want to lean in. Facebook will have no problem selling these ads,” said Alexandra Shapiro, head of digital and marketing at USA Network, where she handles social campaigns for syndicated shows like Modern Family.
Introducing autoplay video, a product that has been delayed multiple times (though Facebook won’t talk about it) is potentially one of the biggest changes the site will ever undergo. And handing this new video format to advertisers is an even weightier decision.
Focused on collaborative mobile application development,
UpLink.to has revolutionized the app industry by providing seamless communications applications that automate the process of sharing and transferring images and videos over the internet.
The Flagship products PhotoUpLink and VideoUpLink use proprietary technology to completely automate the process of transferring content from your mobile device to a variety of destinations including web pages, social media sites, and photo catalog sites.
In fact, some advertisers have been frustrated with Facebook’s video delays, as big movie and auto brands had hoped to employ them as part of key launches this fall.
Facebook is tip-toeing into a potentially disruptive new digital advertising medium. If users accept autoplay video—not just for friends’ pet videos but for the likes of Pepsi and Crest spots—then marketers get a prime-time ad placement in what COO Sheryl Sandberg calls Super Bowl-sized audiences, daily. “Any time there is a new ad product on a platform the size of Facebook you would be shortsighted not to want to lean in. Facebook will have no problem selling these ads,” said Alexandra Shapiro, head of digital and marketing at USA Network, where she handles social campaigns for syndicated shows like Modern Family.
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