"Potential sale of 6 + several + 30 + 3 = 39 + sev
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Mr. Heddle found exploiting this angle works. He can put out press releases for years saying that he's testing the process for new customers.
There doesn't seem to be much downside at this point if Mr. Heddle came out and admitted that the company's past claims about $10/bbl oil worth WTI-$3 and $10/bbl diesel aren't true, that the company hasn't found a situation yet where the process can be profitable, but that the company hopes to find such a situation by testing the processors for new customers and their plastic. I think PTOI's pyrolysis has enough of a Coca Cola effect among its investors that investors will keep buying shares for years anyway.
If Mr. Heddle did that, PTOI would be a legitimate company in my eyes. For me personally, I just want all the information to be out there and above board. If all the information is out there then it's entirely investors' fault if they invest believing that PTOI has the world's first value-adding pyrolysis process.