OMG OMG!!!!!! But per industry sources, this grou
Post# of 96879
Posted On: 05/04/2015 7:50:15 AM
OMG OMG!!!!!! But per industry sources, this group (NTEK"S UPLINK.TO?)is unknowingly testing autoplay video within Facebook’s News Feed—and their response will have major implications on the company’s ad business.
This is how Facebook tests new features, parsing out the work among a subset of users, refining and tinkering while gauging reactions. Introducing autoplay video , a product that has been delayed multiple times (though Facebook won’t talk about it) is potentially one of the biggest changes the site will ever undergo. And handing this new video format to advertisers is an even weightier decision.
Some industry insiders who work closely with Facebook told Adweek that they have seen glimpses of the video product. One social marketing exec said Facebook is debating whether to limit autoplay to just mobile over desktop. Either way, the decision of when to roll out autoplay has been a moving target, and the delivery date now seems more likely in early 2014, these sources said.
Facebook is tip-toeing into a potentially disruptive new digital advertising medium. If users accept autoplay video —not just for friends’ pet videos but for the likes of Pepsi and Crest spots—then marketers get a prime-time ad placement in what COO Sheryl Sandberg calls Super Bowl-sized audiences , daily.
SUPERBOWL SIZE AUDIENCE!!!! THAT"S BILLIONS BILLIONS OF EYEBALLS!!!!
http://www.adweek.com/news/technology/brands-...out-153577
https://www.facebook.com/pages/VideoUpLink/342932712450656
This is how Facebook tests new features, parsing out the work among a subset of users, refining and tinkering while gauging reactions. Introducing autoplay video , a product that has been delayed multiple times (though Facebook won’t talk about it) is potentially one of the biggest changes the site will ever undergo. And handing this new video format to advertisers is an even weightier decision.
Some industry insiders who work closely with Facebook told Adweek that they have seen glimpses of the video product. One social marketing exec said Facebook is debating whether to limit autoplay to just mobile over desktop. Either way, the decision of when to roll out autoplay has been a moving target, and the delivery date now seems more likely in early 2014, these sources said.
Facebook is tip-toeing into a potentially disruptive new digital advertising medium. If users accept autoplay video —not just for friends’ pet videos but for the likes of Pepsi and Crest spots—then marketers get a prime-time ad placement in what COO Sheryl Sandberg calls Super Bowl-sized audiences , daily.
SUPERBOWL SIZE AUDIENCE!!!! THAT"S BILLIONS BILLIONS OF EYEBALLS!!!!
http://www.adweek.com/news/technology/brands-...out-153577
https://www.facebook.com/pages/VideoUpLink/342932712450656
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