Sony notes that they have been scanning and upscal
Post# of 96900
Posted On: 05/01/2015 10:16:33 AM
Sony notes that they have been scanning and upscaling their huge library of content to 4K as quickly as possible.
Meanwhile, firms like 4K Studios report they are repurposing more than 70 titles a month for producers and content owners to deliver a better, high dynamic range; wider color space and higher frame rates to meet consumer expectations.
Every video library owner is either doing the same themselves or farming out the work in return for shared revenues or front-end payments.
While M-Go is pushing content to 4K by upscaling it, Sony and most studios say they prefer the upconversion path because it delivers the level of viewing quality people should expect with the new dynamic range 4K UHD sets.
One of Sony\\\'s executives at a 4K preparation session said that people can almost immediately see the difference when a segment has been shot/presented in 4K or upconverted compared to upscaled. \\\'Once you see them side by side, you know the difference,\\\' he emphasized.
Samsung, LG, Vizio and several other smart 4K UHD set manufacturers seem to agree because they were all displaying their sets by streaming Netflix and NanoTech\\\'s UltraFlix, the all-4K channel with more than 500 hours of entertainment.
An LG executive told me the big difference wasn\\\'t just in the viewing quality between the two approaches but also the bandwidth required by each.
Netflix generally requires a bandwidth of 25Mb;
but because of the pre-processing done with the UltraFlix streaming content, it can be streamed without pixel loss, stuttering or frame drops over 10 Mb pipes,(WITH NEW 3.0 ENCODING even lowered)
which is about average for the U.S.
While Blu-ray sales have fallen dramatically since people began time-shifting their shows and OTT (over-the-top) streaming has become popular (cutting the cable), the industry is looking for Ultra HD Blu-ray to be available later this year and some movies/shows are expected to be available on UHDBD (I don\\\'t know what they\\\'re going to call it) by the end of the year.
Of course, they overlook the fact that you\\\'ll also have to invest in a player, which will probably be backward to BD and earlier formats \\\' probably.
As a sign that the Internet delivery is firmly taking hold, all of the major networks CBS, NBC, ABC, Fox, etc. are not only streaming their content but also investing in 4K cameras as well as production and distribution equipment.
What they have also found is that the OTT viewer also likes to peek at the stuff in their vaults so they are repurposing films and series as quickly as they can.
Yes, the good old stuff you watched as a kid could be available in spectacular 4K and it will look like something brand new because your memory isn\\\'t what it was back then.
And just imagine, you\\\'ll be able to control the channel surfing with your new wearable whatever or even go out in the garage and watch it with your smart car.
How\\\'s that for a 4K ecosystem\\\'
Meanwhile, firms like 4K Studios report they are repurposing more than 70 titles a month for producers and content owners to deliver a better, high dynamic range; wider color space and higher frame rates to meet consumer expectations.
Every video library owner is either doing the same themselves or farming out the work in return for shared revenues or front-end payments.
While M-Go is pushing content to 4K by upscaling it, Sony and most studios say they prefer the upconversion path because it delivers the level of viewing quality people should expect with the new dynamic range 4K UHD sets.
One of Sony\\\'s executives at a 4K preparation session said that people can almost immediately see the difference when a segment has been shot/presented in 4K or upconverted compared to upscaled. \\\'Once you see them side by side, you know the difference,\\\' he emphasized.
Samsung, LG, Vizio and several other smart 4K UHD set manufacturers seem to agree because they were all displaying their sets by streaming Netflix and NanoTech\\\'s UltraFlix, the all-4K channel with more than 500 hours of entertainment.
An LG executive told me the big difference wasn\\\'t just in the viewing quality between the two approaches but also the bandwidth required by each.
Netflix generally requires a bandwidth of 25Mb;
but because of the pre-processing done with the UltraFlix streaming content, it can be streamed without pixel loss, stuttering or frame drops over 10 Mb pipes,(WITH NEW 3.0 ENCODING even lowered)
which is about average for the U.S.
While Blu-ray sales have fallen dramatically since people began time-shifting their shows and OTT (over-the-top) streaming has become popular (cutting the cable), the industry is looking for Ultra HD Blu-ray to be available later this year and some movies/shows are expected to be available on UHDBD (I don\\\'t know what they\\\'re going to call it) by the end of the year.
Of course, they overlook the fact that you\\\'ll also have to invest in a player, which will probably be backward to BD and earlier formats \\\' probably.
As a sign that the Internet delivery is firmly taking hold, all of the major networks CBS, NBC, ABC, Fox, etc. are not only streaming their content but also investing in 4K cameras as well as production and distribution equipment.
What they have also found is that the OTT viewer also likes to peek at the stuff in their vaults so they are repurposing films and series as quickly as they can.
Yes, the good old stuff you watched as a kid could be available in spectacular 4K and it will look like something brand new because your memory isn\\\'t what it was back then.
And just imagine, you\\\'ll be able to control the channel surfing with your new wearable whatever or even go out in the garage and watch it with your smart car.
How\\\'s that for a 4K ecosystem\\\'
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