BOCA RATON, FL / ACCESSWIRE / April 29, 2015 / True2Beauty, Inc., (OTC Pink: TRTB) (TRTB), in its continued effort to utilize the best in breed of anti counterfeit technology for its LegacyXChange website to be launched in the second quarter of 2015, has signed a Letter Of Intent with YPB Group of Australia ("YPB"
, a leading provider of patented trace technology using rare earth minerals. The LOI provides exclusivity for both companies regarding territory and business verticals, and the possibility of strengthening the relationship across a broad spectrum of future opportunities.
LegacyXChange strives to be the "Go To" Marketplace for the buying and selling of collectibles and memorabilia that have been "Marked" with invisible and indestructible materials, assuring authenticity and creating a stronger value proposition for sellers and buyers. The site plans to offer thousands of items signed and sold directly by professional athletes and celebrities, all of which have been "Marked." The site will also allow third party sales of un-"Marked" collectibles and memorabilia as well as high value items.
As previously announced, the site is planned for release in the next few months.
Bill Bollander, CEO commented, "As we move toward the expected launch of the site, our priority has been to solidify our relationships with leading technologies in the anti counterfeit space as well as with athletes, celebrities, and companies selling high value items. YPB would be one major step in this direction - their technology is extremely nimble, easy to apply, and even easier to read for authentication purposes, making them the ideal partner for LegacyXChange. Additionally, they offer us a valued partnership with a company already operating in the Asian market, enabling LegacyXChange to potentially launch versions in these markets, which could significantly enhance the price and volume of products sold on our site, and our credibility with individuals and companies contemplating selling merchandise through LegacyXChange."
YPB Executive Chairman and CEO, John Houston, commented, "We see significant opportunity for YPB to become a global leader in authentication for online retail. The issues surrounding online counterfeit have never been more relevant than today and the opportunity to partner with LegacyXChange provides us a platform to prove our anti-counterfeit solutions in real time, and also supporting LegacyXChange's ability to quickly grow their business. Any online retailer needs to be able to stand behind the authenticity and provenance of the products sold on its platforms and we applaud LegacyXChange's vision in this initiative. As more companies seek to sell their goods online, more opportunities are presented for counterfeiters, and this also creates opportunity for YPB's anti-counterfeit solutions to become more and more relevant globally."
, a leading provider of patented trace technology using rare earth minerals. The LOI provides exclusivity for both companies regarding territory and business verticals, and the possibility of strengthening the relationship across a broad spectrum of future opportunities. LegacyXChange strives to be the "Go To" Marketplace for the buying and selling of collectibles and memorabilia that have been "Marked" with invisible and indestructible materials, assuring authenticity and creating a stronger value proposition for sellers and buyers. The site plans to offer thousands of items signed and sold directly by professional athletes and celebrities, all of which have been "Marked." The site will also allow third party sales of un-"Marked" collectibles and memorabilia as well as high value items.
As previously announced, the site is planned for release in the next few months.
Bill Bollander, CEO commented, "As we move toward the expected launch of the site, our priority has been to solidify our relationships with leading technologies in the anti counterfeit space as well as with athletes, celebrities, and companies selling high value items. YPB would be one major step in this direction - their technology is extremely nimble, easy to apply, and even easier to read for authentication purposes, making them the ideal partner for LegacyXChange. Additionally, they offer us a valued partnership with a company already operating in the Asian market, enabling LegacyXChange to potentially launch versions in these markets, which could significantly enhance the price and volume of products sold on our site, and our credibility with individuals and companies contemplating selling merchandise through LegacyXChange."
YPB Executive Chairman and CEO, John Houston, commented, "We see significant opportunity for YPB to become a global leader in authentication for online retail. The issues surrounding online counterfeit have never been more relevant than today and the opportunity to partner with LegacyXChange provides us a platform to prove our anti-counterfeit solutions in real time, and also supporting LegacyXChange's ability to quickly grow their business. Any online retailer needs to be able to stand behind the authenticity and provenance of the products sold on its platforms and we applaud LegacyXChange's vision in this initiative. As more companies seek to sell their goods online, more opportunities are presented for counterfeiters, and this also creates opportunity for YPB's anti-counterfeit solutions to become more and more relevant globally."
