PETALUMA, CA--(Marketwired - Apr 29, 2015) - MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the results of its Q1 2015 Performance Index ™ report, measuring the real-world buying behavior of millions of consumers shopping online during the first quarter of 2015.
The latest quarterly results were dominated by the continued strong growth of mobile devices, as smartphone shopping significantly impacted every retail sector including brick & mortar, catalog, apparel, health & beauty, home furnishings, and brand manufacturers:
- Smartphone visits to e-commerce sites grew by 269 percent in Q1 (smartphones and tablets combined now account for 41 percent of total traffic)
- Orders from shoppers on smartphones were up 104 percent
- Smartphone visitor-to-buyer conversion rates rose 136 percent
- E-commerce revenues originating from a smartphone device increased 123 percent (smartphones and tablets combined now account for 26 percent of total revenues)
Mobile traffic's strong performance in Q1 coincided with Google's update last week to its mobile search ranking algorithm, which is considered to be one of the most significant changes in years.
"We've been watching the influence of mobile devices deepening in every quarterly Performance Index for the past year, and clearly Google recognized that searches from mobile devices are poised to surpass search on desktop computers," said Ken Burke, founder and CEO of MarketLive, Inc. "Every retailer needs to show their brand at its very best every time a customer interacts with them -- via any channel, on any device, at every key contact point -- and mobile is no exception. MarketLive developed its responsive design approach with integrated merchant and development tools to enable merchants to capitalize on this mobile trend. Responsive design ensures our retailer customers provide a positive and engaging shopping experience for their mobile shoppers. For any online merchant that still hasn't made accommodations for mobile, they are lagging behind their competitors and no doubt losing out on traffic."
Merchants Moving to Mobile Other trends uncovered in the MarketLive Performance Index indicate that online merchants are starting to implement the technology enhancements needed to ensure a positive and engaging shopping experience from mobile devices:
- Smartphone revenue-per-visit rose 147 percent
- Add-to-basket rates and page-views-per-visit increased
- Cart and checkout abandonment rates improved
- Smartphone-versus-Desktop gap in average order value (AOV) narrowed
Methodology The MarketLive Performance Index Vol. 28 was produced by analyzing anonymous aggregated, U.S. traffic and revenue data from MarketLive's customers whose e-commerce websites have continuously reported data from at least January 1, 2014 through March 31, 2015 or before.
The Performance Index results are broken out by retail sector and key performance metrics including average customer visits, average order size, conversion rates, and more. The report also tracks path to purchase, cart abandonment data and offers online retailing tips and best practices, based on the real-world buying behavior of millions of online consumers.
Get The Report Media may request a free copy of the Performance Index report, Volume 28, by contacting Renee Newby at renee@rocketscience.com .
Interested companies may complete an online form to request Volume 28: http://www.marketlive.com/how-we-think/commer...egies.html
Connect with MarketLive
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About MarketLive Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.
For more information, visit www.marketlive.com .
Media Contact: Renee Newby Friedman Rocket Science PR, for MarketLive Office: +1 415 464 8110 x213 Mobile: +1 757 651 6554 Email: Email Contact
