One World Holdings, Inc.’s (OWOO) Doll Line Show
Post# of 369
Posted On: 04/28/2015 6:17:24 PM
One World Holdings, Inc.’s (OWOO) Doll Line Shows Same Potential as Original Barbie
In the spring of 1959, Mattel, Inc. launched its Barbie™ doll at the American International Toy Fair in New York. Within the first year of production the toy maker sold roughly 350,000 dolls, and the company estimates more than 1 billion dolls have been sold in more than 150 countries, making Barbie one of the hottest toys on the market.
While demand for Barbie and dolls in general remains strong, a new consumer demand for multi-cultural diversity in the toy industry is taking flight. America is a melting pot of ethnicities and interests, and former Mattel project designer Stacy McBride Irby is making sure today’s doll industry represents this diversity.
McBride Irby co-founded The One World Doll Project, a subsidiary of One World Holdings, as a company focused on making a significant cultural impact in the doll category. Like Barbie, The One World Doll Project’s Prettie Girls!™ line of multi-cultural dolls debuted at the well-known Toy Fair and has rapidly grown its market presence.
The One World Doll Project is endorsed by renowned doll designer Robert Tonner and has secured distribution deals with H-E-B, ToysRUs.com® and Walmart. In February the company announced it has received its first order from Amazon.com, catapulting the Prettie Girls! line onto the global toy scene.
In partnership with Tonner, The One World Doll Project is also producing 16-inch Prettie Girls! Tween Scene dolls to cater to a younger yet significant consumer demographic. In support of this and broader initiatives, The One World Doll Project recently secured the capital needed for the nation-wide rollout of its doll lines into big box retail stores.
Backed by its distribution network and aggressive expansion strategy, The One World Doll Project in February said it expects 2015 sales to exceed $1.1 million, an exponential increase in sales revenue since the Prettie Girls! line was first launched in fiscal 2013.
To fulfill this projection, the company plans on expanding distribution through brick and mortar retailers as well as online, growing direct-to-consumer business, specialty retail, licensing and merchandising.
By recognizing and catering to the various ethnicities and races here in the United States and beyond, The One World Doll Project’s Prettie Girlis! dolls appear to have the potential to reach the same caliber of consumer acceptance as Mattel’s 56-year old Barbie doll.
For more information, visit www.oneworlddolls.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
In the spring of 1959, Mattel, Inc. launched its Barbie™ doll at the American International Toy Fair in New York. Within the first year of production the toy maker sold roughly 350,000 dolls, and the company estimates more than 1 billion dolls have been sold in more than 150 countries, making Barbie one of the hottest toys on the market.
While demand for Barbie and dolls in general remains strong, a new consumer demand for multi-cultural diversity in the toy industry is taking flight. America is a melting pot of ethnicities and interests, and former Mattel project designer Stacy McBride Irby is making sure today’s doll industry represents this diversity.
McBride Irby co-founded The One World Doll Project, a subsidiary of One World Holdings, as a company focused on making a significant cultural impact in the doll category. Like Barbie, The One World Doll Project’s Prettie Girls!™ line of multi-cultural dolls debuted at the well-known Toy Fair and has rapidly grown its market presence.
The One World Doll Project is endorsed by renowned doll designer Robert Tonner and has secured distribution deals with H-E-B, ToysRUs.com® and Walmart. In February the company announced it has received its first order from Amazon.com, catapulting the Prettie Girls! line onto the global toy scene.
In partnership with Tonner, The One World Doll Project is also producing 16-inch Prettie Girls! Tween Scene dolls to cater to a younger yet significant consumer demographic. In support of this and broader initiatives, The One World Doll Project recently secured the capital needed for the nation-wide rollout of its doll lines into big box retail stores.
Backed by its distribution network and aggressive expansion strategy, The One World Doll Project in February said it expects 2015 sales to exceed $1.1 million, an exponential increase in sales revenue since the Prettie Girls! line was first launched in fiscal 2013.
To fulfill this projection, the company plans on expanding distribution through brick and mortar retailers as well as online, growing direct-to-consumer business, specialty retail, licensing and merchandising.
By recognizing and catering to the various ethnicities and races here in the United States and beyond, The One World Doll Project’s Prettie Girlis! dolls appear to have the potential to reach the same caliber of consumer acceptance as Mattel’s 56-year old Barbie doll.
For more information, visit www.oneworlddolls.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
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