Rocket Fuel Study Finds 81% of Marketers Want New Data Management Approach to Unify Customer Insights and Drive Sales
Business Wire - Fri Apr 24, 8:00AM CDT
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced it has released a commissioned Forrester Consulting study, "One-to-One Marketing," that investigates how marketers can reach today's always-on customer through effective data management.
FUEL: 8.90 (-0.01)
New Book Gives Entrepreneurs a Powerful Framework for Structuring their Leadership Roles
PRWeb - Fri Apr 24, 7:00AM CDT
Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business demonstrates how businesses need both a Visionary and an Integrator in order to get to the next level of success. Visionaries are known for their groundbreaking ideas, but they often don't have the skills to make those ideas a reality. Integrators excel at implementing initiatives, but they don't have the foresight or imagination of a Visionary. According to Rocket Fuel, both roles are critical to drive a company forward.
FUEL: 8.90 (-0.01)
Rubicon Project Continues To Build A Pivotal Position In Programmatic Advertising
Graycell Advisors - at Seeking Alpha - Thu Apr 23, 3:44PM CDT
YUME: 5.19 (unch), RUBI: 17.29 (-0.26), TUBE: 15.45 (-0.07), AOL: 40.79 (-0.05), FUEL: 8.90 (-0.01), CRTO: 43.52 (+0.30), MXPT: 7.80 (-0.08)
Media Alert: Rocket Fuel to Present on AI and Big Data's Role in Powering Digital Marketing at Collision and IBM ExperienceOne Amplify Conferences
Business Wire - Thu Apr 23, 8:00AM CDT
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that the company is speaking at two upcoming conferences to share their perspective on the value of Big Data in powering digital marketing to improve campaign performance and better reach target customers.
FUEL: 8.90 (-0.01)
Rocket Fuel announces job cuts, Q1 sales; shares +4.2%
Seeking Alpha - at Seeking Alpha - Wed Apr 22, 6:33PM CDT
FUEL: 8.90 (-0.01)
Rocket Fuel Announces Efficiency Program and Preliminary First Quarter Results
GlobeNewswire - Wed Apr 22, 3:15PM CDT
Efficiency Program Projected to Reduce Costs by $30 Million Annually
FUEL: 8.90 (-0.01)
Rocket Fuel to Report First Quarter 2015 Results and Host Quarterly Conference Call on May 7
GlobeNewswire - Tue Apr 21, 3:20PM CDT
Rocket Fuel Inc. (Nasdaq:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced it will report its first quarter 2015 financial results for the period ended March 31, 2015 following the close of market on Thursday, May 7, 2015. On that day, management will hold a conference call and webcast at 2:00 p.m. PT (5:00 p.m. ET) to review and discuss the Company's business and results.
FUEL: 8.90 (-0.01)
Rocket Fuel Study Finds 36% of Registered Voters in Swing States Took to the Polls After Viewing an Online Ad
Business Wire - Tue Apr 21, 8:00AM CDT
Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced the release of its research report, "Driving Swing State Voter Activity Through Advertising." The Rocket Fuel study of 2,832 registered voters in Colorado, Florida, Illinois, North Carolina, and Wisconsin demonstrated that voters had high ad recall, and were behaviorally influenced by the timing and messaging of digital political marketing.
FUEL: 8.90 (-0.01)
Rocket Fuel Among Industry's First to Announce Integration With New Marketo Ad Bridge
Business Wire - Tue Apr 14, 11:01AM CDT
Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced an integration with Marketo (NASDAQ:MKTO), the leading provider of engagement marketing software and solutions. Rocket Fuel is now integrated with the new Marketo Ad Bridge, which launched today at the Marketing Nation(TM) Summit 2015 in San Francisco.
FUEL: 8.90 (-0.01), MKTO: 27.54 (-1.35)
Media Alert: New Report by Rocket Fuel and Leading Digital Strategist Dr. Augustine Fou Offers Marketers Solutions to Improve Inventory Quality
Business Wire - Thu Apr 09, 12:22PM CDT
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced the publication of a report entitled, "Inventory Quality 101." Rocket Fuel, in partnership with Dr. Augustine Fou, an industry-leading anti-fraud thought leader and digital strategist, conducted custom bot traffic research to create a report designed to help marketers understand how to recognize digital ad fraud and actionable steps to improve overall inventory quality.
FUEL: 8.90 (-0.01)
John Nardone Joins Flashtalking as CEO
Marketwired - Wed Apr 08, 7:31AM CDT
Flashtalking, the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO. Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking's competitive product innovation. He will be based in New York.
FUEL: 8.90 (-0.01)
Media Alert: Rocket Fuel Powers INDYCAR 'Rivals' Digital Ad Campaign
Business Wire - Tue Apr 07, 8:00AM CDT
Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, published a customer success story highlighting the use of Rocket Fuel's AI and Big Data-powered media buying platform in INDYCAR's successful digital advertising campaign.
FUEL: 8.90 (-0.01)
Media Alert: Rocket Fuel Reveals Programmatic Advertising and Digital Marketing Best Practices
Business Wire - Wed Apr 01, 8:00AM CDT
Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that it is participating in several upcoming conferences focused on educating the industry on programmatic advertising and digital marketing technology and business best practices.
FUEL: 8.90 (-0.01)
Rubicon Project Looking for Targets in Crowded Ad-Tech Market
at The Street - Tue Mar 31, 8:39AM CDT
Rubicon Project CEO predicts the automated ad market will continue to expand significantly, but sees consolidation in technology behind it.
RUBI: 17.29 (-0.26), TUBE: 15.45 (-0.07), TRMR: 2.88 (-0.04), AOL: 40.79 (-0.05), FUEL: 8.90 (-0.01), MM: 1.53 (+0.01), GOOG: 565.06 (+18.06)
Berkshire Hathaway Is Terrific - Cramer's Lightning Round (3/27/15)
SA Editor Mohit Manghnani - Seeking Alpha - Mon Mar 30, 5:02AM CDT
Stocks discussed on the Lightning Round segment of Jim Cramer's Mad Money Program, Friday, March 27. Bullish Calls: Box (NYSE: BOX ): "I think Aaron Levie did okay. Honestly, if I would have told that story, it would have had a much better...
TTPH: 40.03 (-0.67), BOX: 17.75 (-0.53), MRK: 57.60 (+0.09), FUEL: 8.90 (-0.01), GOOGL: 573.66 (+16.20), BRK.B: 142.09 (-0.34), BRK.A: 214,490.00 (-250.00), GOOG: 565.06 (+18.06), ADBE: 76.54 (+0.02)
'Mad Money' Lightning Round: We're Staying Away From Adobe
at The Street - Sat Mar 28, 5:00AM CDT
Cramer says to buy Berkshire Hathaway and wait on Rocket Fuel.
TTPH: 40.03 (-0.67), BOX: 17.75 (-0.53), FUEL: 8.90 (-0.01), BRK.B: 142.09 (-0.34), ADBE: 76.54 (+0.02)
Media Alert: Rocket Fuel to Speak at Upcoming Marketing Industry Events in Canada
Business Wire - Thu Mar 26, 8:00AM CDT
Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that ad tech's pioneering product and strategy leads, Lindsay Fordham, Director of Product Marketing, and Chris Lorenzoni, Director of Travel Category Strategy, will be speaking at upcoming industry marketing events in Canada.
FUEL: 8.90 (-0.01)
Media Alert: Rocket Fuel Named to Gramercy Institute's 2015 Most Valuable Partners in Financial Marketing
Business Wire - Wed Mar 25, 2:10PM CDT
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that it has been named as one of Gramercy Institute's 20 Most Valuable Partners in Financial Marketing. Rocket Fuel was acknowledged for high value to financial firms' marketing success, innovation, customer support levels, and ability to delivery on expectations. Based in New York, Gramercy Institute is a leading think tank for senior marketers from major financial firms around the world.
FUEL: 8.90 (-0.01)
Rocket Fuel CEO John steps down
Seeking Alpha - at Seeking Alpha - Tue Mar 24, 4:05PM CDT
FUEL: 8.90 (-0.01)
Rocket Fuel Announces CEO Succession Plan
Business Wire - Tue Mar 24, 3:45PM CDT
--Rocket Fuel Reiterates First Quarter 2015 Guidance
FUEL: 8.90 (-0.01)