Sierra, two assumptions from you and your friend n
Post# of 9123
They are:
1) cost effectiveness of attending an event is probably best understood by those who have been there. I went to both the Boston ASM and the event in Aurora. There appeared to be good interest at their booths at both events, but if that hasn't translated into large sales (you state NO sales, is that your crystal ball causing you to say that?) then perhaps Mr. Lewis has better ideas for where money should be spent for marketing. He's the professional sales and marketing vp. If an event costs $5-10,000 and let's suppose you were the sales vp and landed less than that in net profit for sales, would you go again? Let's also suppose your profit was 10%, $100,000 in sales at 10% net profit might pay for the event, but for nothing else. Remember, that spend is real money. I'll accept Mr Lewis' as the source for the idea not to attend. He should be the one who knows where marketing $ should be spent.
2) let us all know why you're saying the company seems so busted financially?
Did your friend say anything about production ?