UltraFlix is consistently getting ink ... so cool.

Quote:

---

All of Sony's 4K TVs will utilize the company's revamped 4K Processor X1 engine to add sharpness, detail, and contrast/color enhancement to both 4K and sub-4K content to ensure the viability of current formats while providers like Netflix, Amazon Instant, and UltraFlix continue to introduce a wider variety of native 4K options over the course of the year.

---