Here is the way that we look at the structure of t

Here is the way that we look at the structure of the deal announced today.

On December 31, 2014 CELH closed at 0.50 cents a share. The 50-day moving average is currently at $1.15.

In all fairness, this stock has just begun to move up recently in a rather dramatic fashion. We do not believe that it is fair to look at a single day's price (current levels) to determine the extent of how shares were priced at a discount to the new investors.

The big picture view that we are taking is that there has been a substantial reduction in overall debt levels, along with an infusion of cash equal to approximately 50% of market capitalization, based on the aforementioned 50-day moving average.

This doesn't include the effect that deploying that new cash and opening up the China market will have on future revenues.

We are certain that this deal had to be repriced a number of times along the way due to the almost quadrupling in the stock price since 2014 year-end.

Pricing shares at 0.89 cents, in our view, when the price of CELH common stock has been $1.15 over the last 50 days, works out to a fair adjustment to the average share price; providing roughly a 22% discount to the new investors.