Barrett-Jackson(TM) Launches New Line of Premium Auto Care

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News Desk 2018
Barrett-Jackson(TM) Launches New Line of Premium Auto Care Products

SCOTTSDALE, AZ--(Marketwired - Apr 21, 2015) - Now you can bring the million dollar look of Barrett-Jackson auctions home with the new line of Barrett-Jackson™ premium auto care products. The new line includes exterior care, interior care, tire care and restoration. Products are now available in retail stores across North America, including Walmart, Pep Boys, Menards, Benny's, select Home Depot locations and online through Amazon.com.

"We understand the importance of restoring and preserving the value of your vehicle," said Barrett-Jackson Chairman/Chief Executive Officer Craig Jackson. "Whether you're giving your car a full detail or a quick touch-up, our new line of premium auto care products is car care you can trust." 

Designed for performance, Barrett-Jackson premium auto care products are made with the latest in auto care technology and provide unbeatable protection and long lasting shine.

Premium Exterior Care Products Barrett-Jackson's new line of exterior car care includes washes, waxes and detailers formulated with a genuine Carnauba wax , providing a durable finish and brilliant deep wet look shine. Barrett-Jackson Wash and Wax is a unique blend of cleaners, lubricators and hydrophobic polymers that gently lift and wash off dirt. It produces a renewed appearance with a lasting shine and is biodegradable and safe for all finishes. Barrett-Jackson's Paste Wax, Spray Wax, Rapid Detailer and Liquid Wax Kit are also formulated with hydrophobic polymers and work on all exterior surfaces including plastic, rubber and trim. For quick touch-ups, the Rapid Detailer provides spray-on and wipe-off convenience, producing a deep wet-look shine.

Barrett-Jackson Chrome and Metal Polish shines, cleans and protects chrome, aluminum, billet, brass, copper, steel and stainless steel. The long-lasting formula helps remove oxidation and micro-scratches, and advanced polymers provide added protection against fingerprints, spotting, rust and corrosion.

Premium Interior Care Products The Barrett-Jackson premium line of interior auto care products includes an Interior Protectant and Leather Cleaner & Conditioner. The Interior Protectant is a non-greasy formula that dries quickly and won't rub off. It provides a soft, semi-gloss sheen that keeps interior surfaces looking new.

The Leather Cleaner & Conditioner contains glycerin moisturizers, which are also found in high end skin care, resulting in a luxurious finish and is a three-in-one product -- it cleans, moisturizes and protects leather.

Both products provide UV protection chemistry to help prevent fading, cracking and discoloration.

Premium Tire Care Products For premium tire care, Barrett-Jackson's Wheel Cleaner is a safe water-based dual detergent formula that can be used on most wheels, including painted, chrome, clear coated, wire, magnesium, titanium polished or anodized aluminum. The product is easily sprayed on with a deep penetrating foam action, removing brake dust, grime and dirt with minimal scrubbing.

Barrett-Jackson's Wet Look Tire Shine is a spray-on product that contains a unique formulation with silicone emulsions that penetrate rubber and dries to the touch for a long lasting shine. It doesn't sling off tires while driving, and the water-based formula will not promote tire browning like other petroleum shines.

Premium Restoration Products Barrett-Jackson's Scratch and Blemish Remover and Headlight Restoration products help restore a vehicle's original surface, sheen and appearance. The Scratch and Blemish Remover is formulated with ultra-fine polishing agents that help remove fine paint scratches, scuff marks and paint swirl marks. It also helps remove bugs, bird droppings and road grime for easy clean-up with no powdery residue. It's safe to use on all painted finishes, including clear-coat.

Barrett-Jackson's Headlight Lens Restoration Kit restores faded, yellowed clear plastic and uncoated headlight lenses to a like-new condition. There is no need for replacement lights -- the product restores the light's lens clarity and performance to near new. Car owners no longer need drills or power tools -- the complete "all in one box" solution includes everything needed to save money and achieve professional results.

"Barrett-Jackson understands the time commitment and importance of auto detailing and restoration," said Jackson. "We have developed this product line to help consumers feel confident that their vehicle is protected and looks its best. Our new premium auto care products have been formulated so consumers can achieve a million dollar look like the vehicles in our auctions."

Trusted for more than 40 years, Barrett-Jackson produces "The World's Greatest Collector Car Auctions™. They specialize in providing products to automotive enthusiasts worldwide. For more information on Barrett-Jackson premium auto care products, visit www.barrett-jacksonautocare.com .

Barrett-Jackson - The World's Greatest Collector Car Auctions ™ , is the leader in collector car auctions and automotive lifestyle events. Barrett-Jackson specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Barrett-Jackson produces The World's Greatest Collector Car Auctions ™ , in Scottsdale, Arizona, Palm Beach, Florida, Reno/Tahoe, Nevada, and Las Vegas, Nevada, where hundreds of the most sought-after, unique and valuable automobiles cross the block in front of a global audience.

For more information, contact: Kellie Wostrel, APR (402) 818-1114 kelliew@swansonrussell.com

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