We need 60 minutes to do a story on RMH (or CNN's Sanjay "weed doctor" Gupta). The story could be "I caught my son drinking RMH; Is he getting high?" They could explore energy drinks and whether or not RMH has any THC in it. They could talk about the positive aspects of Hemp and its various uses, and explore the positives and negatives about these drinks and "alternative" hemp products.
It would generate a lot of public awareness of Hemp and RMH. Any national news exposure would be good.
Just a thought.