HP Selects Antonio Lucio as Chief Marketing Officer of HP

PALO ALTO, CA--(Marketwired - Apr 14, 2015) - HP ( NYSE : HPQ ) today announced Antonio Lucio will become Chief Marketing Officer of HP Inc., the company comprising HP's market-leading personal systems and printing businesses following HP's separation into two new publicly traded Fortune 50 companies. In this role, Lucio will work alongside HP Inc.'s leadership team to drive sales and build brand loyalty as the company delivers innovations that empower people to create, interact and inspire like never before. Lucio will report to Dion Weisler, future Chief Executive Officer of HP Inc.

"Since announcing our plans to separate we have made great progress in designing how HP Inc. will operate in order to foster an entrepreneurial spirit that is built around innovation and quality," said Dion Weisler, executive vice president, HP Printing & Personal Systems (PPS). "Antonio's vision for a world-class marketing organization and comprehensive experience cultivating iconic global brands make him the perfect leader to join our team and take the HP Inc. mission forward." 

Lucio will join HP after spending eight years at Visa where he was most recently the Global Chief Brand Officer responsible for all global brand and product marketing and global communications. Lucio held the position of Chief Marketing Officer at Visa as they prepared for their IPO in 2008 and led the development of that brand's first-ever global positioning and brand identity system. Prior to Visa, Lucio held marketing leadership and innovation roles at PepsiCo, and early in his career he focused on regional marketing in Latin America for major companies including P. Morris Kraft, Del Monte and P&G.

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP ( NYSE : HPQ ) is available at http://www.hp.com .

FORWARD-LOOKING STATEMENTS This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of HP for future operations, including the separation transaction; the future performance if Hewlett-Packard Enterprise and HP Inc. if the separation is completed; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy, including the planned separation transaction, and plans for future operations and investments; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the execution, timing and results of the separation transaction or restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HP's business) and the anticipated benefits of implementing the separation transaction and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2015, and HP's other filings with the Securities and Exchange Commission, including HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2015. HP assumes no obligation and does not intend to update these forward-looking statements.

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