TORONTO, ON --(Marketwired - April 14, 2015) - CHIN RADIO is taking the Scotiabank CHIN International Picnic back to its birthplace, the Little Italy district of Toronto.
The move is in tribute to the 100th birthday of the late founder Johnny Lombardi, who created the iconic event to celebrate world music in Toronto.
Attending the CHIN Picnic is a summer tradition for a large number of Torontonians who grew up in the city, as it was the first inclusive, multicultural festival in Toronto.
This is the first location and date change for the CHIN Picnic in 32 years, moving from the Exhibition grounds on Canada Day Long Weekend to College St. in Little Italy on Father's Day weekend, June 19 th - 21 st .
This year, the Scotiabank CHIN Picnic is welcomed by the Barilla Taste of Little Italy festival . In addition to all Torontonians love about the Taste of Little Italy, CHIN will be providing the international headlining musical entertainment at the Scotiabank CHIN Showcase stage.
"We at CHIN are celebrating what would have been my Dad's 100th birthday, so this is a very special year," says Lenny Lombardi, President of CHIN Radio. "Joining two iconic events like the Picnic and Taste of Little Italy promotes all that is wonderful about our culturally diverse City," Lombardi adds, "CHIN Radio was born on College St. and joining with the Barilla Taste of Little Italy, is a perfect fit. And bringing it home to Little Italy, this great neighbourhood that he loved so much is coming full circle. My Dad would have loved it."
"The Scotiabank CHIN International Picnic is a celebration of the widespread diversity across the GTA," said Rob Mattacott, Scotiabank's District Vice President, Toronto Centre District. "Scotiabank's support of the CHIN Picnic demonstrates our commitment to giving back to the multicultural communities that make this city so vibrant. As Canada's international bank, Scotiabank is fortunate to be part of many communities in Canada and around the world."
Visit SCOTIABANKCHINPICNIC.COM for complete event details.
Lenny Lombardi available for interviews.
About CHIN Radio/TV International:
The CHIN International Picnic is a production of CHIN Radio/TV International, a Canadian radio and television broadcaster that produces and airs programming in over 30 different languages. The contribution of CHIN Radio to the cause of multiculturalism, understanding and tolerance between people of many national, racial and religious origins has been recognized and acknowledged throughout Canada.
CHIN is the first fully multicultural/multilingual station licensed in Canada. CHIN's three radio stations reach out in a multitude of languages serving Ontario's diverse cultural communities on CHIN AM1540/FM 91.9 and CHIN FM100.7 in Toronto and CJLL 97.9FM in Ottawa. CHIN Radio is also carried live at www.chinradio.com .
About Scotiabank: Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and parts of Asia. Through our global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world.
Facebook: CHIN RADIO CANADA Twitter: @chinradiocanada Instagram: chinradiocanada
Media inquiries: Amanda Lao Communications Director Liquid Communications alao@liquidcommunications.ca 416.300.2001 Desirae Pelaccia CHIN Radio desirae@chinradio.com 416.531.9991 ext. 2510 Heather Armstrong Scotiabank 416.933.3250 heather.armstrong@scotiabank.com
