AMD and Avid Join Forces to Power Exceptional 4K Workflow

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
AMD and Avid Join Forces to Power Exceptional 4K Workflow Performance for Media Composer Editing Professionals

LAS VEGAS, NV--(Marketwired - Apr 13, 2015) - AMD ( NASDAQ : AMD ) announced certification for Avid Media Composer® 8.4 to support broadcast and digital content creation customers for successful HD and 4K workflows powered by AMD FirePro™ professional graphics , both for Microsoft Windows® and the Mac Pro workstations. The new support for Avid Media Composer offers AMD FirePro professional graphics customers outstanding 4K display, media management and editing capabilities throughout the video production process.

Avid Media Composer is recognized as a leading nonlinear video editing software application, used extensively by professional editors in moviemaking, television, broadcast, and streaming media. AMD FirePro professional graphics enable Avid Media Composer to efficiently support editing of high volumes of disparate file-based media for accelerated high-res and HD workflows, real-time collaboration, and well-managed media management.

"We are excited to empower Avid Media Composer customers via our award winning AMD FirePro professional graphics family by delivering the right tools for broadcast and digital content," said Karl Freund, general manager, Professional Graphics at AMD. "AMD professional graphics are designed to enable high quality 4K workflows backed by qualified drivers and exceptional software support. Avid Media Composer customers will benefit from AMD FirePro GPU memory and superior multi-display 4K capabilities."

"Today's digital content creators demand rock solid support from their tools to tackle their workflows with ease. Now Avid Media Composer customers gain additional support for their creative tasks with the processing power of the AMD FirePro professional graphics family," said Dana Ruzicka, VP Segment and Product Marketing, Avid. "We're excited to combine our leading editing software with AMD's professional graphics products. Movie makers, broadcast professionals and digital content creators have even more tools at their disposal to let their imaginations fly without limits."

Attendees at the 2015 NAB Show have the opportunity to experience Avid Media Composer powered on AMD FirePro professional graphics at the Las Vegas Convention Center in Las Vegas, Nevada at booth #SL9324 (south hall lower level).

Supporting Resources

About AMD AMD ( NASDAQ : AMD ) designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD solutions enable people everywhere to realize the full potential of their favorite devices and applications to push the boundaries of what is possible. For more information, visit www.amd.com .

AMD, the AMD Arrow logo and FirePro are trademarks of Advanced Micro Devices, Inc. Avid and Media Composer are trademarks of Avid Technology, Inc.

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Aranscia Joins Northside Hospital in Precision Oncology

Updated Category News Views 6

Unifying Molecular Diagnostics for Better Cancer Care In the chaos of today’s healthcare, Aranscia is aiming to rewrite the book on how we handle cancer diagnostics by teaming up with Northside Hospital Cancer Institute. Now, instead of fumbling through disconnected systems, they plan to glue the pieces together with a blend of their own and borrowed tech. This...

Continue Reading
iFranchise Holds Top Spot in Consulting for 8 Years

Updated Category News Views 4

iFranchise's Unyielding Dominance in Franchise Consulting Five seconds in the franchise game, and you'd know that staying on top is a grind. But when you're iFranchise Group, it seems like the eighth time is the charm—if there ever was a need for luck. These folks have secured the number one spot in Entrepreneur magazine's Top Franchise Suppliers ranking yet again....

Continue Reading
Matchi Debuts Protein-Packed Matcha Lattes in Cans

Updated Category News Views 4

A New Twist on Protein Beverages Today, Matchi Global LLC is rolling out something new and bold: canned protein matcha lattes. It's not just another protein shake disguised in green robes. Oh no, this is a straight-up attempt to mesh pure ceremonial-grade matcha with a full 20 grams of complete filtered milk protein. And they’re delivering it all without any of those...

Continue Reading
Partners International Launches CareerPath for Youth

Updated Category News Views 7

A Fresh Start for Young Careers with CareerPath You remember the time in life when we thought just having a degree meant something? Well, the game’s changed, and now it’s a twisted jungle where young folks struggle to find their footing. Partners International, a name I’m no stranger to—known for their human capital wizardry—seems to have noticed this chaotic...

Continue Reading
FBI Vet Marcus Thomas Joins Re-fined Nonprofit Board

Updated Category News Views 3

Remember the days when the FBI felt like a mythical fortress of surveillance and high-tech wizardry? Today, we're seeing one of its key veterans, Marcus Thomas, take a different path—a path that's as gritty and necessary as any Wall Street hustle. He's jumping onto the board of Re-fined, a Denver nonprofit aiming to give survivors of sexual exploitation and human...

Continue Reading
Saudi Arabia Unveils CEER's Flagship Electric Vehicles

Updated Category News Views 4

CEER's Ambitious Leap in Automotive Innovation There's a new kid on the automotive block, and it's making some serious noise. Straight out of Jeddah, CEER has just taken the wraps off their flagship electric sedan and SUV, dubbed the EXOBOT. No small beans here—this is a full-throttle, Saudi-driven pitch into the global automotive circus. And why not? There's oil in...

Continue Reading
ScriptSafe Revolutionizes Pharmacy Payment & Ad Certification

Updated Category News Views 4

Pharmacy Certification Made Easy When ScriptSafe rolled out its certification service for pharmacies, it felt like the industry's straitjacket was finally coming off. We’re talking about a process that traditionally took months, cost a small fortune, and made pharmacies fill out forms like they were honing a doctoral thesis. But now, you've got ScriptSafe offering a...

Continue Reading
Holland America Overhauls Half Moon Cay Offerings

Updated Category News Views 5

A Fresh Chapter for Half Moon Cay Mark it down, folks—Holland America Line is shaking things up over at RelaxAway, Half Moon Cay. The cruise line, known for its deep roots in premium cruising, is pouring resources into its private island playground to celebrate its 30th anniversary in 2027. And the timing couldn't be more calculated, what with peak cruise season around...

Continue Reading
ABnet Touts Anthropic's AI in Corporate Evolution

Updated Category News Views 7

Changing the AI Game in Enterprise At the heart of Tel Aviv-Yafo, ABnet Communication Ltd. is spitting fire, and this ain't your average tech chatter. They're drilling right down to the marrow, stressing just how much Anthropic—kingpin of advanced AI for enterprises—is shaking up the corporate shell game. Today’s conversation leans heavily into autonomous AI, and...

Continue Reading
GRAI's Innovative Play with Hangout FM in Streaming

Updated Category News Views 10

Reimagining Streaming: GRAI Buys Hangout FM The music streaming game has just been dealt a fresh hand. GRAI, an AI-driven music company, has snatched up Hangout FM, looking to ignite a social revolution in how we experience music. Sitting here, I'm thinking about all those playlists we've built but never truly shared. This acquisition might just change that by combining...

Continue Reading

Top 5 Most Recently Viewed Articles

Crocs, Inc. Investors Urged to Join Class Action Lawsuit

Updated Category News Views 190

Legal Action for Crocs, Inc. Investors Investors of Crocs, Inc. are currently facing significant financial challenges, prompting a call to action from the law firm Robbins Geller Rudman & Dowd LLP. They are inviting those who purchased or acquired common stock of Crocs, Inc. (CROX) during a specific period to consider stepping forward as lead plaintiffs in an upcoming...

Continue Reading
Heineken Holding N.V. Updates Share Buyback Program Progress

Updated Category News Views 147

Heineken Holding N.V. Updates Share Buyback Program Progress Heineken Holding N.V. showcases commitment to shareholder value through its ongoing share buyback initiative. Overview of Share Buyback Program Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) recently provided an insightful update regarding its significant share buyback program. Initially set at...

Continue Reading
Constructor Earns IDC Recognition as a Leader in Knowledge Discovery

Updated Category News Views 97

Constructor Earns IDC Recognition as a Leader in Knowledge Discovery Constructor, recognized as a leader in the field of AI-powered search and product discovery, continues to make waves in the enterprise ecommerce space. The recent IDC MarketScape report highlights Constructor's exceptional capabilities in providing knowledge discovery software tailored for...

Continue Reading
Blue Hill's Unanswered Questions Cast Doubt on Acquisition Plans

Updated Category News Views 243

Blue Hill's Ongoing Uncertainty Regarding Acquisition Plans Blue Hill is navigating a sea of doubt concerning its acquisition strategy, raising critical questions about its ability to follow through. The company's lack of transparency regarding how it plans to finance any potential purchase, secure necessary regulatory approvals, and successfully close a deal has left...

Continue Reading
Compute Exchange Revolutionizes AI Compute Market Dynamics

Updated Category News Views 802

Compute Exchange Revolutionizes AI Compute Market Dynamics Today marks a significant shift in the way AI compute resources are bought and sold with the introduction of Compute Exchange. This pioneering platform provides the first open exchange specifically designed for GPUs and various other compute resources, addressing the needs of both buyers and sellers in an...

Continue Reading