They need a version of the same product in a can without the pot leaf. Keep the RMH version but also do a version under a more conservative label. They are cutting out half of their potential consumer base with the marijuana affiliation. In order to get it on the shelves of Whole Foods or Walmart, they need to dissacociate the prominence of the marijuana aspect.
The marijuana product will sell well at gas stations, mini convenience stores and liquor stores. College kids will love the product also. But at least 50% of America will avoid the product because they will think it has marijuana in it.
Not sure how this factors into their growth ambitions.
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