$STOY - Spiral Toys Engages ISBX & Finger Food Studios for

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$STOY - Spiral Toys Engages ISBX & Finger Food Studios for Continued Digital App Development

LOS ANGELES, CA -- (Marketwired) -- 03/17/15 -- The mobile-connected wireless technology company Spiral Toys, Inc. (OTCQB: STOY) announced today its engagement with two established digital app development companies, Finger Food Studios and ISBX, in the continued development of the CloudPets Product line and Spiral's new upcoming near field communication product (NFC), Vinyl®.

Finger Food Studios, based in Vancouver, BC, will work closely with Spiral's development team to enhance the CloudPets digital experience in anticipation of the April 6, 2015 CloudPets product line launch. In addition to the continued development and exploration of the consumer experience, Finger Food Studios will focus on finding new and exciting ways to monetize the CloudPets community. The Finger Food Studios team brings over a decade of development experience building leading edge mobile and social entertainment systems, and creates dynamic, cloud-optimized products across all modern platforms

Earlier this year, Spiral announced a partnership with C&C RFID Printing, NFC company, to develop and manufacture Spiral's new NFC product line, Vinyl®. Using NFC technology, Vinyl® will allow subscribers to use their smartphones to embed and share digital messages, photos and videos in printed stickers.

ISBX, based in Los Angeles, CA, will be developing the app for Spiral's Vinyl® product line to be released later this year. ISBX is a leading web and mobile application services agency that has developed apps for some of the largest retail, entertainment and consumer electronics companies in the world. Inc 500 and The Los Angeles Business Journal ranked ISBX as one of the fastest growing companies in America.

"We are developing innovative connected mobile products that demand high levels of creativity and quality," said Spiral Toy's president and CEO Mark Meyers. "After evaluating multiple app development companies we have found that Finger Food Studios and ISBX are the best partners to help build our vision for these products. Both companies combine the creative and technical backgrounds needed to engage our consumer and build a strong community around our products."

About Finger Food Studios Finger Food Studios is a Vancouver based company that creates innovative solutions that are stable, massively scalable, and optimized for the cloud. The team has developed over 100 iOS, Android, Windows Phone, Windows 8 and HTML5 products since launching in 2009. Food Studios has grown to a full-service development company with 80 employees and customers around the world. Finger Food Studios has developed solutions for several major brands, budding entrepreneurs, seasoned educators, and non-profits, focused on making the digital connections easier, better, and more entertaining.

Website: http://www.fingerfoodstudios.com

About ISBX ISBX is a Los Angeles, California based web and mobile application company that has been ranked by Inc 500 and The Los Angeles Business Journal as one of the fastest growing companies in America. The ISBX executive management team has been building software solutions for Fortune 500 companies since 2003. They employ a team of 50 in their software services division and over 150 individuals in their business processes outsourcing division. In 2009 ISBX acquired IntelliMinds, Inc. bringing together years of experience in designing and developing rich Internet applications and managing online marketing campaigns. The ISBX team has developed numerous websites and applications for clients large and small that include automotive, consumer packaged goods, action sports, and lifestyle markets.

Website: www.isbx.com

About Spiral Toys Spiral Toys (OTCQB: STOY) is a California-based company dedicated to developing, marketing, and selling products and mobile applications in the mobile-connected space. Spiral has developed several technology platforms that enable it to acquire and engage consumers in the sale and marketing of physical consumer products and toys. Spiral collects revenue on both the physical purchase of goods and sale of digital content through the Apple App Store and Google Marketplace. Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a unique interactive user experience. Spiral sells its products worldwide and is developing additional applications, based on its platform technology, for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.

Website: www.spiraltoys.com

Forward-Looking Statements This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys. The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Investor Relations Contact: Bob Stewart
Toll Free: (844) 681-7627
investor@spiraltoys.com

Media Relations Contact: Nicole Gornall Rohrer
Phone: (909) 758-5171
nicole@echo-factory.com
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