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  4. Meow's Musings Message Board

My take on the Armada "deal". (And I'll believe

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Post# of 4205
Posted On: 03/22/2015 3:48:54 PM
Posted By: krid60
My take on the Armada "deal".
(And I'll believe it when I will see it appear tuesday, not before)

Armada TV could be a good thing for Ultraflix/NTEK, as compared to the movies, documentaries etc. it can go really worldwide since no subtitling is required for music, evidently. Being a (Dutch) record label specialized in electronic dance music, there shouldn't be much lyrics to understand anyhow. (I hope there are a lot of fans of this kind of music in China ...)
They do have a large list of artists, though I don't know if they are a big deal or not. (not exactly the kind of music for my ears). The article on Wiki looks good though. http://en.wikipedia.org/wiki/Armada_Music

Fact is that Armada's Youtube channel is one of the most viewed in Holland. Hence the Dutch Twitter from a music magazine is not so strange. https://twitter.com/DJMagNL/status/579615140955447296
Funny though that the magazine asks in that Twitter to Armada "do you know that Armada is making its TV debut ?" with a link to the magazine's website, where the source of that article is ...Ultraflix, and not Armada.
I do hope that the clips will be reasobale priced. The Dutch aren't exactly known as big spenders.

What is a little strange is that there is no mention of the Ultraflix connection on the Armada.com site.

Other sites also mention that "deal", but all refer to UF as source.

I'll give it the advantage of the doubt, and hope that they don't screw this one up (again).

On the other hand, I can't understand that NTEK is silent regarding the apparent non event of the "Mega huge big bucks" deal with Paramount and that Oscar winning movie that didn't show (again, as others).
Also the complete lack of any PR last week, except this Armada thing.
What with the other "positive news" that was talked about in the CC, and that would be made public in that PR supposed to appear last week ?
Is it so difficult to adapt that planned PR to the new situation, and include why that movie can't make it to UF (yet).
Guess that's NTEK m.o.
Nothing new.


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