MDHI News MDHI to Launch MotorBooster Radio Ads on
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MDHI News MDHI to Launch MotorBooster™ Radio Ads on April 15th -- 180 Radio Spots Booked for First Week with Additional Spots to Follow
2012-04-11 09:00 ET - News Release
KING OF PRUSSIA, Pa., April 11, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced that its radio advertising campaign for its new MotorBooster™ fuel saving engine performance product will begin on Sunday, April 15th in Austin, Philadelphia, Columbia (SC), Greenville (SC), and Memphis. A total of 180 spots have been booked for the first week, with additional spots currently being scheduled in other cities for subsequent periods.
The promotion will enable consumers to dial a toll-free number to receive a free sample of ten (10) MotorBooster™ tablets paying only $5.95 for shipping and handling. Those outside of the reach of the ads will still be able to participate in the promotion by dialing our toll-free MotorBooster™ promotions hot line at 1-800-224-6031.
"Over the past few weeks we have made fantastic progress in organizing and implementing our marketing efforts. With regular gasoline already above $4.00 per gallon in most states, and further price increases expected as we approach the summer driving season, we believe our timing is optimal," commented Paul Green, VP of Sales and Marketing. "After our initial samples run out, we plan to begin taking orders for the product at a price of $19.95 on our newly designed and optimized website. We are so confident that motorists will receive engine performance gains and increased fuel mileage, we are backing the MotorBooster™ product with a 30-day money back guarantee."
In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment.
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