Adia Nutrition, Inc. (PINKSHEETS: ADIA) has started production of six TV commercials to be run across the US and in selected regional markets in support of their national product rollout. The spots being produced by Tunuva Media http://tunuvamedia.com/ include two 30 second spots, two 60 second spots and two 2 minute commercial advertising spots. The team working on the ADIA TV spots is responsible for creating TV commercials and successful Direct Response campaigns for such venerable brands as: DirecTV, Muscle Milk, Kia and Harley Davidson, among others. They have purchased in excess of $1 billion in media for their clients who in turn have produced revenues of $50 billion.

According to a market research report titled 'Probiotics Market,' published by Markets and Markets ( www.marketsandmarkets.com ), the global probiotics market is expected to be worth US$ 32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%.

Adia CEO Wen Peng said, "Our recent relationship with Orbital brought Tunuva to the table. They understand what we've set out to accomplish in distribution, retail and brand awareness and felt that Tunuva's experience was ideally suited to our needs. The relationship with Tunuva Media is yet another solid complement to the team that will enable us to take the next step in our growth. Given their experience and success in beverage and consumer products they are uniquely qualified to help us brand our products, gain broad distribution, solid retail presence and effective sell through."

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