Pure Hospitality Solutions, Inc. (PNOW) Oveedia Platform Shaping Up to Turn Heads at Big Online Travel Players like Expedia & Google
Pure Hospitality Solutions continues to advance their digital media platform Oveedia, which is designed as a region-specific OTA (online travel agency) for the roughly $6 billion plus Central America-Caribbean tourism market. Recent projections made in conjunction with the company’s development partners indicate that the inclusion of a new traffic-generating, photo sharing component, has upped the platform’s valuation from the previously announced $40 million figure by several million. Given the success of the company’s original build of their PHP-based and MySQL database-driven booking engine, FROL (Friendly Reservations Online), which tested well among the 118 bed and breakfast, hotel and condo properties benchmarked throughout the Costa Rica, Panama, Nicaragua, Sint Maarten, and domestic U.S. markets, confidence is high that Oveedia can emerge as the premier OTA for the Central America-Caribbean region.
Integration of a picture sharing component into the already well-established and database-driven site’s framework will be focused on putting together a vast array of high-quality and professional photos of hotels, which are often taken by consumers and enthusiasts. This component will crowd source traffic-generating content from photo enthusiasts and establish a searchable smorgasbord of gorgeous images, enticing travelers through the Oveedia booking platform to visit one of the many locations featured in the images. This move allowing end users to upload images directly to the platform will also help to foster an online community, providing a centralized outlet for travel and hotel photo taking enthusiasts. The component will help to further established the PURE brand presence, while also enabling the company’s boots-on-the-ground sales team members to build out more attractive, detailed and fleshed-out travel packages, complete with timely images of a variety of locales and hotel accommodations.
Embracing a social media aspect for the Oveedia platform’s overall design is a brilliant move by the company to engage consumers and shows how versatile the modular framework of their OTA technology is. Technology similar to their hotel spotting component has already been bought up for millions of dollars by the likes of online media property developer Demand Media (NYSE: DMD), which specializes in providing content solutions and marketplace platforms. Moreover, sourced image sites like Airliners.net, which is powered by user submitted images of a wide variety of aircraft, gets over 7 million user per month and is linked to by over 5k other sites, have also sold for millions, clearly showing investors the value already packed into Oveedia’s still-evolving platform architecture.
The company already has the photo spotting and sharing technology, as well as the core of the Oveedia platform’s engine, and the roll out this year of the platform should make waves in a rapidly consolidating OTA market dominated by a tiny handful of players like Expedia (NASDAQ: EXPE), Priceline (NASDAQ: PCLN) and now even Google (NASDAQ: GOOGL), which has officially thrown its hat into the ring with the launch of their Google Flights trip-planning framework. Oveedia is not just another alternative platform in the crowd either, it is clearly shaping up to be a highly unique execution with the logistical muscle, via on-ground sales personnel, to make it a serious contender, and it will likely become an extremely attractive buyout target for the larger sector operators as well.
For more information on Pure Hospitality Solutions, visit www.purenow.solutions
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
Pure Hospitality Solutions continues to advance their digital media platform Oveedia, which is designed as a region-specific OTA (online travel agency) for the roughly $6 billion plus Central America-Caribbean tourism market. Recent projections made in conjunction with the company’s development partners indicate that the inclusion of a new traffic-generating, photo sharing component, has upped the platform’s valuation from the previously announced $40 million figure by several million. Given the success of the company’s original build of their PHP-based and MySQL database-driven booking engine, FROL (Friendly Reservations Online), which tested well among the 118 bed and breakfast, hotel and condo properties benchmarked throughout the Costa Rica, Panama, Nicaragua, Sint Maarten, and domestic U.S. markets, confidence is high that Oveedia can emerge as the premier OTA for the Central America-Caribbean region.
Integration of a picture sharing component into the already well-established and database-driven site’s framework will be focused on putting together a vast array of high-quality and professional photos of hotels, which are often taken by consumers and enthusiasts. This component will crowd source traffic-generating content from photo enthusiasts and establish a searchable smorgasbord of gorgeous images, enticing travelers through the Oveedia booking platform to visit one of the many locations featured in the images. This move allowing end users to upload images directly to the platform will also help to foster an online community, providing a centralized outlet for travel and hotel photo taking enthusiasts. The component will help to further established the PURE brand presence, while also enabling the company’s boots-on-the-ground sales team members to build out more attractive, detailed and fleshed-out travel packages, complete with timely images of a variety of locales and hotel accommodations.
Embracing a social media aspect for the Oveedia platform’s overall design is a brilliant move by the company to engage consumers and shows how versatile the modular framework of their OTA technology is. Technology similar to their hotel spotting component has already been bought up for millions of dollars by the likes of online media property developer Demand Media (NYSE: DMD), which specializes in providing content solutions and marketplace platforms. Moreover, sourced image sites like Airliners.net, which is powered by user submitted images of a wide variety of aircraft, gets over 7 million user per month and is linked to by over 5k other sites, have also sold for millions, clearly showing investors the value already packed into Oveedia’s still-evolving platform architecture.
The company already has the photo spotting and sharing technology, as well as the core of the Oveedia platform’s engine, and the roll out this year of the platform should make waves in a rapidly consolidating OTA market dominated by a tiny handful of players like Expedia (NASDAQ: EXPE), Priceline (NASDAQ: PCLN) and now even Google (NASDAQ: GOOGL), which has officially thrown its hat into the ring with the launch of their Google Flights trip-planning framework. Oveedia is not just another alternative platform in the crowd either, it is clearly shaping up to be a highly unique execution with the logistical muscle, via on-ground sales personnel, to make it a serious contender, and it will likely become an extremely attractive buyout target for the larger sector operators as well.
For more information on Pure Hospitality Solutions, visit www.purenow.solutions
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
