Serving A World Hungry For Something Exceptional
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WHITEFISH, MT / CRWEPRESSRELEASE / March 17, 2015 /
Small Cap Food Service Success Requires a Creative Mix
For food service companies in the small-cap sector, it’s critical to identify and serve a clear market need, something that consumers can easily relate to and remember, with careful financing and the potential for innovative expansion. Without a well-known name, small companies can easily get lost in the crowd unless they quickly and clearly serve a promising niche that can be expanded upon. Noble Romans (OTCMKTS: NROM), for example, has tripled share value over the past three years, helped by the strength of unique products such as their Take-n-Bake pizzas, and innovative expansion through already-established non-traditional franchises, such as hospitals and military bases. Another example is Kona Grill (NASDAQ: KONA), where share value has exploded over the past three years by a factor of 5. Kona’s emphasis on providing consumers with “an exotic escape,” together with a varied menu, all underlined by exceptional and dependable quality, has fostered a loyal and spreading national customer base.
Both of these companies have clearly differentiated themselves, and are now well known for offering consumers something exceptional that is not readily found elsewhere. Both of them fill a market gap that has paid off in share price. The problem for the investor is finding a company that is on the same path, but at the earliest stages. Blue Water Global Group (OTCMKTS: BLUU) may be such a company.
Filling a Unique Need in a Large and Growing Market
Blue Water Global Group has identified a major need in a huge and expanding food service market. The Caribbean tourist industry is one of the hottest in the world, serving up millions of U.S. and global tourists to island businesses every year. They come in by ship and by plane, spending whatever they can in a quest to capture the exotic look and feel of the Caribbean, often returning on a regular basis. And a large part of this quest is dedicated to restaurants and bars, where small family owned businesses still tend to dominate.
Therein is the unique opportunity that Blue Water is well on its way to grabbing. The problem with these many family-owned eateries is that they are often one-off operations, found in only one Caribbean location. In addition, the cost and quality are highly variable from one place to another. The net result is that consumers have nothing they can depend upon as they move from island to island over the course of a vacation or many vacations. What Blue Water recognized was the need for a bar and grill combination, offering exceptional atmosphere and consistent food quality, but reasonably priced, with prime locations throughout the Caribbean, and all associated with a single brand name. It was clearly an opportunity to build a strong and differentiated brand in a rising market.
Capitalizing on the Need
Recognizing a significant market opening and successfully capitalizing on it are two different things, and Blue Water has been relentless at plan execution. After extensive planning, organizing, financial arrangements, and the necessary government approvals, Blue Water is now breaking ground on the first of an expected chain of island-based restaurants under the Blue Water Bar & Grill name. The flagship restaurant is being developed at St. Maarten in the Dutch West Indies, one of the most popular Caribbean ports, attracting over 2 million visitors annually.
The tiki-themed restaurant is being built to perfectly capture the relaxed island atmosphere of the Caribbean, with a large covered patio offering a spectacular open-air water view, a pool with a swim-up bar, and authentic fire pits for the full effect. The location is at St. Maarten’s Indigo Bay, ideally positioned overlooking the ocean, with easy access from the island’s international airport, commercial center, and busy cruise ship docks.
A Ship on a Rising Sea
The Caribbean tourist market has become a top global travel destination, and it continues to grow. For Blue Water this is an added benefit; building on a viable niche is always easier if your entire market is pointing up. The islands of the Caribbean have been likened to a rare string of pearls, of value individually but of unmatched potential when considered together. Where else do you find hundreds of exotic tropical getaways, many surrounded by magnificent palm-lined beaches with warm ocean waters and unmatched views, and all within easy cruising distance of each other and the U.S. It’s a tourist industry dream, with almost endless possibilities for continued development.
Blue Water Global sees the Blue Water brand becoming synonymous with high-quality casual dining throughout the Caribbean. The growth of the overall Caribbean tourist market is simply icing on the cake.
Future Plans
As initial excavation for the first Blue Water Bar & Grill restaurant continues at Indigo Bay In St. Maarten, plans are already underway for future Blue Water expansion in the Caribbean. From St. Maarten, Blue Water plans to grow new sites at the rate of approximately one location annually, moving on to Aruba, Barbados, Cozumel, Grand Cayman, and Nassau. The company will keep investors informed throughout the entire construction process, with upcoming photos of the construction site and excavation to be available on the Blue Water Bar & Grill website ( www.BlueWaterBar.com ) and Blue Water’s Facebook page .
It’s a market opportunity for Blue Water Global Group that represents a ground-floor opportunity for investors.