Mediaroom is now part of Ericsson
Ericsson Mediaroom is the world's most innovative and deployed IPTV platform. Mediaroom-powered TV services are offered by nearly 60 global operators in 23 countries, delivering services to nearly 13 million household subscribers with approximately 24 million set-top boxes. As the leader in first-to-scale features such as wireless receivers, multi-room DVR, instant channel change, and many others, Mediaroom is the choice for operators including AT&T, Deutsche Telekom AG, Portugal Telecom, TELUS and Swisscom AG, among others.
Cloud-based TV Anywhere is a critical element in Ericsson’s strategy for Mediaroom. It enables fast innovation and implementation so that our customers can win in this highly competitive marketplace and monetize a wider array of services. The cloud also helps operators deliver a consistent premium entertainment experience across multiple screens and networks and enables new operational models such like "as a service".
The impact of TV and video around the world is growing exponentially. The future is exciting, and Ericsson’s TV portfolio including Mediaroom is uniquely enabling content owners, TV service providers and operators to innovate and drive success in their businesses, technologies, and consumers towards a truly compelling TV Anywhere, multi-screen experience. Delivered to every device, over any network with the greatest video efficiency and quality.
http://www.ericsson.com/ourportfolio/mediaroom-landingpage
Telestra and Ericsson partner on virtual home gateway (virtual CPE) ....vid
http://www.ericsson.com/ourportfolio/telecom-operators
Azuki Systems is now part of Ericsson
http://www.ericsson.com/ourportfolio/azuki-landingpage
http://www.blackarrow.tv/
http://www.blackarrow.tv/partners/
BlackArrow Launches Advertising and Data Solutions for On-demand Content Viewed on Internet Connected Devices
NEW YORK, NY – February 10, 2015 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to internet connected devices such as tablets, smartphones and laptops . Time Warner Cable (NYSE: TWC), which has already deployed BlackArrow’s solutions for their linear over IP and traditional VOD platforms, is the first customer to deploy BlackArrow’s solution for internet delivered on-demand content into the market. TV viewers are shifting their video consumption to on-demand viewing and on multiple screens. The average time a viewer spends watching time-shifted content has increased in the last year to over 14 hours per month and on-demand content now reaches more than 173 million people per month.* Viewing on internet connected devices and smartphones has also increased by 60% in the last year to over 12 hours per month on average per person.* By using BlackArrow’s system, pay-TV providers will be able to centralize the management of their ad campaigns, business policies, reporting, and ad execution across their full spectrum of viewing platforms. Having BlackArrow’s solutions deployed across traditional and IP delivery platforms serving linear and on-demand content allows advertisers to comprehensively reach viewers wherever and whenever they are watching. “Time Warner Cable has invested heavily in bringing multi-screen and time-shifted viewing options like Video On Demand and our TWC TV app to our customers,” said Joan Gillman, Executive Vice President and COO, Time Warner Cable Media. “It is an added benefit that we have been able to work with BlackArrow and other partners to also help us bring highly targeted and dynamic advertising solutions to these platforms for our programming and advertising partners.” “The application of data and technology is changing the television landscape,” said Mike Bologna, President at MODI Media, GroupM. “Our ability to insert commercials to specific segments within television programming is a very powerful tool for advertisers of all sizes.” With BlackArrow’s solution for on-demand content delivered over IP, pay-TV providers can offer capabilities that will help the industry monetize TV viewed anytime, anywhere such as: Cross-platform management of affiliate and business policies, placement opportunities and ad decisioning and routing rules. Campaign execution across multiple viewing platforms and digital-like performance metrics. Definition of precise, custom audience segmentations based on household attributes and the ability to refine segmentations to optimize results. “Time Warner Cable is a leader in launching advanced advertising solutions across their customer viewing platforms,” said Nick Troiano, President of BlackArrow. “With this deployment, we are driving the industry forward by helping the ad supported ecosystem capitalize on opportunities in this new world of TV viewing.” - See more at: http://www.blackarrow.tv/about-us/news-press/...dVL7U.dpuf
http://www.blackarrow.tv/about-us/news-press-archives/
........interesting stuff, (thought the headlines for Black Arrow were also good). I'll be glad when Mc updates. In the meantime, I make no claims,......but some things sound familiar, (to me).
Ericsson Mediaroom is the world's most innovative and deployed IPTV platform. Mediaroom-powered TV services are offered by nearly 60 global operators in 23 countries, delivering services to nearly 13 million household subscribers with approximately 24 million set-top boxes. As the leader in first-to-scale features such as wireless receivers, multi-room DVR, instant channel change, and many others, Mediaroom is the choice for operators including AT&T, Deutsche Telekom AG, Portugal Telecom, TELUS and Swisscom AG, among others.
Cloud-based TV Anywhere is a critical element in Ericsson’s strategy for Mediaroom. It enables fast innovation and implementation so that our customers can win in this highly competitive marketplace and monetize a wider array of services. The cloud also helps operators deliver a consistent premium entertainment experience across multiple screens and networks and enables new operational models such like "as a service".
The impact of TV and video around the world is growing exponentially. The future is exciting, and Ericsson’s TV portfolio including Mediaroom is uniquely enabling content owners, TV service providers and operators to innovate and drive success in their businesses, technologies, and consumers towards a truly compelling TV Anywhere, multi-screen experience. Delivered to every device, over any network with the greatest video efficiency and quality.
http://www.ericsson.com/ourportfolio/mediaroom-landingpage
Telestra and Ericsson partner on virtual home gateway (virtual CPE) ....vid
http://www.ericsson.com/ourportfolio/telecom-operators
Azuki Systems is now part of Ericsson
http://www.ericsson.com/ourportfolio/azuki-landingpage
http://www.blackarrow.tv/
http://www.blackarrow.tv/partners/
BlackArrow Launches Advertising and Data Solutions for On-demand Content Viewed on Internet Connected Devices
NEW YORK, NY – February 10, 2015 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to internet connected devices such as tablets, smartphones and laptops . Time Warner Cable (NYSE: TWC), which has already deployed BlackArrow’s solutions for their linear over IP and traditional VOD platforms, is the first customer to deploy BlackArrow’s solution for internet delivered on-demand content into the market. TV viewers are shifting their video consumption to on-demand viewing and on multiple screens. The average time a viewer spends watching time-shifted content has increased in the last year to over 14 hours per month and on-demand content now reaches more than 173 million people per month.* Viewing on internet connected devices and smartphones has also increased by 60% in the last year to over 12 hours per month on average per person.* By using BlackArrow’s system, pay-TV providers will be able to centralize the management of their ad campaigns, business policies, reporting, and ad execution across their full spectrum of viewing platforms. Having BlackArrow’s solutions deployed across traditional and IP delivery platforms serving linear and on-demand content allows advertisers to comprehensively reach viewers wherever and whenever they are watching. “Time Warner Cable has invested heavily in bringing multi-screen and time-shifted viewing options like Video On Demand and our TWC TV app to our customers,” said Joan Gillman, Executive Vice President and COO, Time Warner Cable Media. “It is an added benefit that we have been able to work with BlackArrow and other partners to also help us bring highly targeted and dynamic advertising solutions to these platforms for our programming and advertising partners.” “The application of data and technology is changing the television landscape,” said Mike Bologna, President at MODI Media, GroupM. “Our ability to insert commercials to specific segments within television programming is a very powerful tool for advertisers of all sizes.” With BlackArrow’s solution for on-demand content delivered over IP, pay-TV providers can offer capabilities that will help the industry monetize TV viewed anytime, anywhere such as: Cross-platform management of affiliate and business policies, placement opportunities and ad decisioning and routing rules. Campaign execution across multiple viewing platforms and digital-like performance metrics. Definition of precise, custom audience segmentations based on household attributes and the ability to refine segmentations to optimize results. “Time Warner Cable is a leader in launching advanced advertising solutions across their customer viewing platforms,” said Nick Troiano, President of BlackArrow. “With this deployment, we are driving the industry forward by helping the ad supported ecosystem capitalize on opportunities in this new world of TV viewing.” - See more at: http://www.blackarrow.tv/about-us/news-press/...dVL7U.dpuf
http://www.blackarrow.tv/about-us/news-press-archives/
........interesting stuff, (thought the headlines for Black Arrow were also good). I'll be glad when Mc updates. In the meantime, I make no claims,......but some things sound familiar, (to me).
