HOUSTON, March 3, 2015 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), has started delivering its functional sparkling water line, VitaminFIZZ®, to Southern California Albertsons stores. This new account was placed through Avanzar Sales and Distribution, which is a subsidiary of Level 5. VitaminFIZZ will initially be available in 166 Albertsons locations in the Southern California region. This new key account brings the number of retail locations carrying VitaminFIZZ above 1,200 since the beverage launched in August of 2014.
"We are very excited to be associated with one of the largest grocers and most recognizable retailers in the world," says V. Scott Vanis, Minerco's Chairman and CEO. "Our first major grocery chain on the West Coast is a very significant achievement for us. Albertsons, currently completing its merger with Safeway, is another huge step to achieving true saturation of the Southern California market. Our hard work and marketable product is building momentum at a frantic pace. We believe 2015 is going to be a banner year for our company."
Starting this week, VitaminFIZZ will be a part of the Albertson's banner stores Universal Studios Spring Break promotion highlighting the Despicable Me attraction featured at checkout stands and in printed circular ads. VitaminFIZZ will also support the premium placements with continued sampling, radio and bill board advertising.
"As a leading brand in the low calorie carbonated category, VitaminFIZZ keeps growing from strength to strength," stated Darin Ezra, Brand Director for VitaminFIZZ. "With our first penetration in SoCal into a major grocery chain now underway, along with our tremendous success in Walgreens and Kmart stores, we see our sales and marketing initiatives unfolding as we had planned. We will continue to support this retail activity with aggressive sampling, radio, billboard and other advertising efforts. We anticipate that 2015 will be our year to become a dominant player in this burgeoning category."
Currently, VitaminFIZZ, the only sparkling water that offers 100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and Vitamin C, can be found in locations within the NYC metro and Southern California markets as well as online at Amazon.com. The fast growing beverage is distributed to locations in Southern California, New York and Las Vegas. VitaminFIZZ locations can be found on the store locator at www.vitamin-fizz.com/stores.html .
About Albertsons - Safeway
AB Acquisition LLC (Albertsons) just completed a merger with Safeway to form Albertsons – Safeway. The company is privately owned by Cerberus Capital Management, and currently operates 2,230 stores, 27 distribution facilities and 19 manufacturing plants with over 250,000 employees across 34 states and the District of Columbia. The merger will create a network of banner stores to include Safeway, Vons, Pavilions, Randall's, Tom Thumb, Carr's, Albertsons, ACME, Jewel-Osco, Lucky, Shaw's, Star Market, Super Saver and stores under the United Family (UNFI) stores: Amigos, Market Street and United Supermarkets. More information available at http://www.albertsons.com .
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Learn more and sign up for contest offerings at:
www.facebook.com/drinkvitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Minerco - Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™ and The Herbal Collection™. http://minercoresources.com
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com . The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.
Media Contact: Jason Grimley Spelling Communications 323-309-8714
