Pure Hospitality Solutions, Inc. (PNOW) Places Hea
Post# of 4678
Pure Hospitality Solutions, a provider of proprietary technology, marketing solutions and branding services to hotel operators and condominium owners, today said it has secured strategic business relationships to support the upcoming launch of its FROL booking engine, rebranded as Oveedia, the anticipated Central-America-Caribbean Online Travel Agency (OTA), in Costa Rica later this year.
“Take a serious look at the OTA market,” Melvin Pereira, president of Pure Hospitality, stated in the news release. “One would not ask why, but rather urge us to pay close attention to the revamp of FROL. The reason is simple. Central America and the Latin countries of the Caribbean, currently appear to lack a centralized OTA. With OTA acquisitions now appearing to be back in the spotlight, being on the ground and having tested the platform in Costa Rica, we believe we have a strong competitive advantage.”
Further evidencing the company’s confidence in the OTA market, Pure Hospitality highlighted the primary growth model of Expedia, Priceline, Orbitz Worldwide and Travelocity, which the company says is demonstrative of the contribution of region-specific OTAs to dynamic reach.
Also noting Expedia’s recent $1.3 billion move to acquire Orbitz, Pure Hospitality said it expects other acquisition opportunities to follow and stated that, “This may particularly be the case along the roads seemingly less traveled, such as the larger portions of those nine countries making up the Central America-Caribbean region.”
Pereira concluded the news release by describing Pure Hospitality’s expectations for Oveedia in the current travel environment.
“We’re putting much thought into client-partner/investment-partner relationships to help ensure that Oveedia’s soft launch target date is attainable,” said Pereira. “We’ve increased our concentration and participation in Oveedia’s development, anticipating it to be the most socially integrated OTA system available to the Latin travel markets.”
For more information, visit www.purenow.solutions
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