ALL aboard!REAL GOLD! ICPA-gonna fly for weeks!

ALL aboard!REAL GOLD! ICPA-gonna fly for weeks!

So did they rename "The Home Entertainment Review" show Travel Tech?

> http://www.prnewswire.com/news-releases/ic-pl...97593.html



Quote:

The brand, logo, the firm, or the product is presented passively with only clear visibility within it's program without being expressed formally. This product placement is more contextual or part of the background with no clear demonstration of product benefits, for example, wearing clothes with the sponsor's name or a scene in front of the a specific movie chain theater. Another example is a new TV show IC Places is producing called "The Home Entertainment Review." The show will be filmed in a man cave filled with cutting edge home entertainment technology, which will be supplied by the manufacturers.