GS, I fully agree with your assessment. georgie h

GS, I fully agree with your assessment. georgie has a point based on the late release of Rico Suave but I'll provide my specific
"built into today's PPS" theory. As we know that release date was originally expected in October, 2014 and then the Facebook BS about "closing out 2014 Rico style". The RS release date was well anticipated by those wanting to enter into a position for that milestone alone. When do we think those buyers entered into a "Rico Suave" position? Probably last September and possibly earlier? The PPS was much higher last September/October when the Rico Suave buyers "built into the PPS" would have purchased GRCU stock. It could be argued those investors grew tired and sold and maybe for those infamous tax losses? This lowered the PPS between October and February's "late" RS milestone. It could be argued that if the Rico Suave milestone is built into the PPS then it is built in as capitulation (When investors give up any previous gains in stock price by selling equities in an effort to get out of the market and into less risky investments.)
Goodspeed, per your argument; GRCU will now build on the RS release and bring back those investors that lowered the PPS to it's current levels to begin with. In conclusion and in my opinion the delayed and very late arrival of the Rico Suave product release was built into GRCU's PPS as a loss due to impatience, FUD, and the ability to easily short that impatience and FUD. It's ongoing today due to GRCU continuing to regain credibility. The Rico Suave product line is not built into the PPS as a gain!