INBINews!Infusion Brands International Forms Globa

INBI  News!  Infusion Brands International Forms Global Alliance With A-tech Maskin 

http://www.globenewswire.com/newsroom/news.html?d=251308  

Source: Infusion Brands International, Inc. 
Date: April 05, 2012 11:37 ET 
Infusion Brands International Forms Global Alliance With A-tech Maskin 
Grants Exclusive Distribution Rights for DualSaw(R) in Sweden 

CLEARWATER, Fla., April 5, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International ( INBI .PK) has announced its newest global distribution alliance with A-tech Maskin in Sweden, continuing to improve the efficiency with which it can take new consumer products to market around the world. This agreement positions Infusion Brands to enter other Scandinavian markets, including a distribution opportunity in Norway already in the works. 

Infusion Brands is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. This agreement grants A-tech Maskin the exclusive distribution rights in Sweden on one such product, DualSaw®. 

DualSaw is an engineering wonder with two blades that simultaneously rotate in opposite directions, enabling home improvers and professionals to make smoother, more precise cuts with reduced kickback. As of December 2011, Infusion Brands was granted a worldwide exclusive license to manufacture and sell products that incorporate the patented Twinblade Technology, which was developed in Sweden nearly 20 years ago. 

"Infusion Brands is able to generate global sales velocity, quickly taking successful projects into other countries based on our business model," said Bob DeCecco, Chairman and CEO of Infusion Brands. "The success of DualSaw in the United States, as well as our partnership with Twinblade Technologies in Sweden, paved the way for this exciting new venture with A-tech Maskin." 

A-tech Maskin is one of Sweden's most established consumer products companies. It participated in the biggest construction fair in Scandinavia last month, placing an order a few days following the fair. 

"After seeing DualSaw in action, we knew it was the perfect addition to our portfolio of innovative and unusual disruptive consumer products," said Hans Jakobsson, Managing Director of A-tech Maskin. "Consumers in Sweden are familiar with the patented Twinblade Technology and will be eager to purchase a product that utilizes it. With an established presence in the United State and Europe, and experience with other global distribution alliances, we think Infusion Brands is the ideal partner to bring DualSaw to the Swedish marketplace." 

Since launching the partnership in February, Infusion Brands has already seen significant consumer demand for DualSaw in Sweden. A-tech Maskin is expecting the product to generate a significant sales boost in coming months. 

About Infusion Brands International, Inc. 

Infusion Brands International, Inc. ( INBI .PK) is a global consumer products company that builds and markets brands, leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com. 

About A-tech Maskin 

A-tech Maskin (Abrad Technical Machine) began operating in 2003 with an objective of being a supplier of unique products to the market. It strives to offer high quality products at affordable prices by maintaining low overheads and buying directly from manufacturers. "Abrad" is derived from the Latin word, "Abradere," meaning to wear away or erode. For more information, visit www.atechmaskin.se. 

CONTACT: Leah Knepper 
French/West/Vaughan 
919.277.1176 
lknepper@fwv.us.com