IRVINE, Calif., Feb. 13, 2015 (GLOBE NEWSWIRE) -- Autobytel, pioneer of the automotive Internet and the company dedicated to connecting automotive consumers with dealers, today announced it has made a strategic investment in GoMoto, a leading provider of Hardware and SaaS services, that enables consumers to interact with state-of-the-art car shopping HUBs within the dealership. GoMoto will utilize Autobytel's investment to expand their development team and commercial efforts nationwide.
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For consumers, the large format, easy-to-use touch screen HUBs bridge the gap between online shopping and the in-dealership experience, enabling car buyers to digitally browse new and used car inventory, research, build and price vehicles – all at their own pace, with sales staff nearby to provide assistance when needed.
GoMoto dealers can offer their customers a self-led, pressure-free shopping option while at the dealership, empowering car buyers to independently explore products, services, and promotions.The HUBs are 100% cloud-based, fully customizable, and improve the overall Sales, BDC, F&I, and Service experience.
"Working with GoMoto is just one more way Autobytel is helping to enhance the car buying and selling experience for consumers and dealers," said Jeff Coats, President and CEO of Autobytel."The large screen in-store displays powered by GoMoto turn up the volume on the iPad shopping experience that exists today, and the HUB information is also accessible via smartphones and tablets from outside the showroom.This capability offers dealers yet another touch point to in-market customers who are actively shopping their brands."
In addition to browsing inventory and building vehicles, customers can value their trade-in, and research sales, specials and financing, and warranty information.They can also request test drives and schedule service appointments.Dealers can check in customers through license scanning technology, and source and manage leads.This information is then fully integrated into the dealer's CRM system.
"Autobytel has built a 20-year reputation as an industry innovator, so it makes perfect sense for us to work together to offer consumers and dealers a satisfying, high-tech in-store experience," said Todd L. Marcelle, CEO of GoMoto."Today, 90% of vehicle shoppers use digital channels to research a vehicle and 80% visit a dealership.Our technology simply bridges the gap between both experiences, to help improve the overall car buying and selling process.The HUB has made a significant impact for dealers, drastically improving customer engagement and satisfaction scores."
Visit http://autobytel.com/ for leading automotive information; watch exclusive new car videos, test drives and car reviews at Autobytel's YouTube channel; or join the conversation at the Autobytel Facebook Fan Page. Visit http://dealer.autobytel.com and http://mobile.autobytel.com to learn about the company's leading industry products.
About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States and offers consumers robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive internet in 1995 with its flagship website http://www.autobytel.com/ and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online.
About GoMoto Inc.
GoMoto believes every car buyer deserves a modern, digitally enhanced car shopping experience. Our solutions are exclusively designed to drive customer engagement and reduce anxiety when it comes to buying a car. The GoMoto Digital HUB technology is a complete suite of cloud-based solutions delivered through large format touch screen displays designed to captivate customers and refine internal processes for sales and service staff–all while tracking the most critical aspects of customers' in-dealership experience. For additional information please visit www.shopgomoto.com .
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Autobytel Inc. Media Relations Splash Media Jennifer Lange 949-916-4820 or Autobytel Inc. Investor Relations Curtis DeWalt Chief Financial Officer 949-437-4694 or Cody Slach or Sean Mansouri Liolios Group, Inc. 949-574-3860 GoMoto Contact: Todd Marcelle CEO 914-671-8871
